UK’s leading B2B Marketing Automation and Email Marketing platform, CommuniGator now introduces one of the latest marketing automation software – designed for keeping all the marketing requirements at front end. Centred on the creation of flows and processes, it saves both time and efforts.

Godalming, Surrey -- (SBWire) -- 12/04/2013 --“Marketing Automation Software”, further explains a spokesperson for CommuniGator “is one of the things coming to the forefront as we continue to look for tools and methodologies that shift the workload to a platform rather than people enabling us all to focus on the strategic rather than the tactical.”

At CommuniGator B2B email marketing; http://www.communigator.co.uk/why-communigator/b2b-email-marketing-specialists.aspx - is about segmentation, relevance, personalisation, multi-touch attribution models, social media, and others. The firm – with its Marketing Automation software – is dedicatedly focused upon shifting the workload to a platform rather than people. It thus enhances the business productivity conveniently.

Moreover, marketing automation can be as complex as one wants it to be – depending on the marketing activities undertaken. This also depends on the quality and amount of data one has access to and how much heavy lifting one wants a technology platform to do. Likewise, while contradicting above one can make it extremely simple as well.

Marketing Automation software is widely used for serving purposes including “marketing events - set up a flow so that invitations, registration confirmations and reminders are automatically sent based on the behaviour and actions demonstrated by a prospect.”

About Marketing Automation Software
CommuniGator is the UK’s leading B2B marketing automation and email marketing platform. It takes the headache out of lead generation by providing marketers the tools to design and build emails, send campaigns and then track the results in real-time. Integrate the platform with a CRM solution for streamlined audience segmentation and then utilise automation tools to create automated welcome campaigns. Extend your marketing activities and track your prospects across email activity and website browsing history to build up a complete picture of behaviour and identify their stage in the buying cycle.

To know more about Marketing Automation Software please visit http://www.communigator.co.uk/email-marketing-solutions/marketing-automation.aspx