• Acquires 100 Million wireless customers in just 7 years of going Pan-India • World’s youngest and fastest achiever of this momentous landmark • World’s 4th operator with 100 Million Customers in a single country • Expanded customer base from 10 Million to 100 Million in less than 5 years • India’s market leader in the Wireless Internet space

Mumbai, Maharashtra -- (SBWire) -- 03/23/2010 -- Reliance Communications (BSE: RCOM), India’s largest and only telecom operator offering nationwide CDMA and GSM mobile services, today announced having crossed the landmark 100 million wireless customers, making it the 2nd largest wireless operator in the country to achieve this milestone. The momentous achievement has been attained within seven years of Reliance Communications first launching its pan-India mobile services in 2003. Incidentally, it is also the fastest ramp up of mobile customers in the world. With this landmark achievement, Reliance Communications becomes the 4th operator in the world to serve over 100 Million customers in a single country.

Commenting on the landmark achievement, Mr. Anil Dhirubhai Ambani, Chairman, Reliance ADA Group said: "The landmark 100 million mobile customer base makes us the youngest telecom operator to achieve this milestone in such a short span of time. Reliance Communications pioneered the mobile revolution in India and since then we have been the frontrunner of telecom innovations in the country. As we take the leap to achieve the 200 million mark, we will lead it from the front with more customer-centric innovations and service approach.”

Reliance Communications now aims to achieve the next 100 million customers within the next 1,000 days. As part of this new leg of our journey, the company is adopting a multi-pronged customer-focussed strategy with the expansion of its GSM network and CDMA mobile broadband network, while focussing on customer-centric innovations and enhancing the overall Customer Experience. Reliance Communications is planning to rollout CDMA mobile broadband network offering Internet speed up to 3.1Mbps beyond 60 cities within the next 100 days, taking the total number of cities covered to 125 offering mobile broadband service.

According to Syed Safawi, CEO – Wireless Business, Reliance Communications, “We are delighted and humbled and thank our 100 million wireless customers who helped us cross this landmark in such a short span of time. We also owe this achievement to our trade partners who have bestowed confidence in the Reliance Mobile brand. Going forward, the customer additions will continue to be complemented with profitable growth. Our market leadership in the CDMA space combined and our recent entry into pan-India GSM service gives us an opportunity to go after the revenue growth. We shall strive to offer our CDMA and GSM services in new geographies and make it the most technologically superior service in India. We plan to share and celebrate this success on March 20th, 2010, which will become a memorable day in the history of telecom in India.”

Reliance Communications has unveiled “100 Million Commemorative Logo” and announced plans of launching a slew of initiatives over the next 100 days. A customised “100 Million Caller Tune” will also be launched as part of the 100 Million announcement. The company’s 100 Day Celebrations will run in 24,000 towns and 6 lakh villages across the country.

About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of 105 million including over 2.5 million individual overseas retail customers and nearly 3 million DTH customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 route kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For Further Information Please Contact Reliance Communications

Name: Freddy Castro Anuj Bakshi
Reliance Mobile: +91 9321925648 +91 9321721722
Email: frederick.castro@relianceada.com
anuj.bakshi@relianceada.com