IDX Broker uses its custom IDX solution to create a sense of ease and efficiency for consumers during the online real estate search process.

Eugene, OR -- (SBWire) -- 03/23/2010 -- Southern Living Realty's Kerry Ball has chosen to employ IDX, Inc. to update and enhance the search function of his real estate website by incorporating the highly customizable IDX Broker software. With this innovative Internet Data Exchange (IDX) technology addition, Ball will be able to provide home seekers with the most comprehensive and easy-to-navigate online real estate search possible, with search options including: a basic search, an advanced search, a map search, a listing ID search and an address search. Also, he is able to display Lexington Bluegrass MLS (LBAR) listing information directly onto his website, courtesy of this custom IDX solution's association with MLS systems, enabling consumers to complete the entirety of their online real estate search on one convenient website.

With access to his own individual administrative login page, Ball is able to control each and every aspect and detail of his online real estate business. He has the ability to edit his custom CSS and global wrappers, developing a unique branding throughout each page of his site, giving it his own personal touch. He can receive daily MLS updates from the LBAR, regarding property additions and removals, as well as price increase and decreases, keeping him constantly aware of the most up-to-date Lexington, Kentucky real estate market information. Ball also has the capabilities to create dynamic title tags and custom XML and RSS codes, increasing his listings visibility, along with their chances of syndication to popular real estate search engines.

The comprehensive and user-friendly search categories displayed throughout Ball's website, supply prospective home buyers with an endless amount of resources, aiding to narrow their search results, in efforts to find a home that meets their every want, need and desire. The most unique of the search options is the map search. Powered by Google Maps, the map search enables home seekers to locate their desired property on an interactive terrain, road or satellite map. They can utilize this information to determine their relativity to nearby convenience locations, main roads, mall, parks, neighborhoods, landmarks, school districts and other cities, to justify is this is truly a location they could envision themselves residing.

About Kerry Ball
“Kerry Ball has over 30 years of experience in the Lexington real estate market as a Builder and Developer. He can provide your home the exposure it needs to sell quickly.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.