Ridgefield, CT -- (SBWire) -- 12/27/2013 --Eden Sassoon joins the Love Can Initiative, supporting American children living in poverty. Daughter of the legendary Vidal Sassoon, Eden keeps the legacy alive with her enormously successful businesses. She is owner of fitness studio Pilates Plus By Eden Sassoon and Finishing studio EDEN by Eden Sassoon.

Actor Jonathan Banks supports America's children. Best known for his Emmy-nominated role on the AMC series Breaking Bad as Mike "The Fixer" Ermentraut, the bad-ass fixer with a heart of gold. After more than 40 years as an actor on stage, screen and TV, Jonathan Banks has been mesmerizing audiences with his performances. His biggest break on television came with the series Wiseguy, in which he played Frank McPike, a role which led to an Emmy award nomination. He appeared as Dutch Schultz on the NBC series the Gangster Chronicles and starred on the science fiction TV series Otherworld, as Kommander Neveen Kroll. Banks has made guest appearances on TV shows including Hill Street Blues, Alias, CSI, Body of Proof, Matlock, Star Trek: Deep Space Nine, Walker Texas Ranger, Dexter, ER, Cold Case, Modern Family, CSI: Miami, Two and a Half Men, Parks & Recreation. VEGAS and many more. Banks also has a film resume that includes the comedy Identity Thief as well as pivotal roles in movies Reign Over Me, Beverly Hills Cop and 48 Hours. He stars in two films due to release in 2014: Bullet and Authors Anonymous.

Gloria Loring supports the Love Can Initiative. She is the recording artist of the #1 hit song Friends and Lovers; co-composer of television theme songs Diff’rent Strokes and Facts Of Life; an audience favorite as “Liz Chandler” on the soap opera Days Of Our Lives; spokesperson for the Juvenile Diabetes Research Foundation; the author of five books benefitting people with diabetes; a keynote speaker for corporations and non-profits; and one of few artists to sing two nominated songs on the Academy Awards. Her newest CD, A Playlist, features her R&B sensation son, Robin Thicke, on two tracks.

Daphne Wayans is an American television personality and relationship expert. She is best known as the former wife of Keenen Ivory Wayans, creator of the FOX sketch comedy In Living Color. She is a strong supporter of many philanthropic causes including Love Can, a woman of unshakable faith and values and a loving and dedicated mother.

Actress, comedienne, and television personality Beth Littleford supports the cause. She is best known for being one of the original correspondents on the popular Comedy Central satirical news series The Daily Show; she is also known as Tripp's mother Beth Campbell from I'm in the Band and Ellen Jennings in Dog With a Blog.

Also supporting the cause is American actress Ashley Scott. She is known for her work on television and in film including her roles in the television series Birds of Prey, Dark Angel, Jericho, and CSI: Miami. Ashley has appeared in numerous films such as AI Artificial Intelligence, S.W.A.T., Walking Tall, Summoned, Into The Blue and Strange Wilderness.

About the Love Can Initiative
The Love Can Initiative is a non-profit organization that unites people to spread love throughout the United States for children in need. The Love Can Initiative was founded on the principle that no child should have to suffer from lack of anything. Influential people are asked to help build awareness and to be a part of the solution that no child should be left uncared for, untreated from treatable illnesses or lack of nutrition, a warm bed or education that can improve the quality of life around them. Director of the Love Can Initiative, Andy Tsagaris is the visionary behind the organization. He has developed national media campaigns; photographed many notable faces in business, music, television, comedy, film, fashion, and sports; published work and editorials in national magazines.

According to the U.S. Census Bureau, more than 146 million Americans are either "poor" or "low income". That is nearly half of America. Today, 22 percent of all children in the United States are living in poverty. The Love Can Initiative mission is to provide the basic necessities for the life of a child. To encourage the spirit of community and understanding among people from diverse cultures, races and religions.

How to help: Go shopping at Shop For Your Cause. To submit a photo to support the cause, visit lovecan.us and help build awareness. Spread the word about the Love Can Initiative and post the link http://www.lovecan.us on your social media page (Facebook, Twitter, blog.) Learn more about the facts of U.S poverty and children in need. Initiative news, updates and public service announcements are available regularly on Facebook, Twitter, and YouTube.