IDX Broker uses its custom IDX solution to create a sense of ease and efficiency for home seekers preforming their real estate search online.

Eugene, OR -- (SBWire) -- 04/08/2010 -- The IDX, Inc. team is elated to announce today its newest client addition Downing Frye's Nancy Kreisler in joining the rapidly expanding database of real estate agents and brokers opting to enhance, organize and improve the search functionalities of their websites, by incorporating a custom IDX solution. A resident of Naples, Florida, Kreisler is an active member of the Sunshine MLS (SSMLS). This unique and innovative Internet Data Exchange (IDX) software has technology to extract raw listing data details from the SSMLS, and formats the information to be viewed as a seamlessly integrated and easily searchable part of Kreisler's website. Home seekers in Naples and its surrounding areas will then have access to thousands of the most current and up-to-date property listing information on the market, and all without ever being redirected to a different site.

Basic, advanced, map, address and listing ID search options simply brush the surface of the abundant amount of search details and home characteristics supplied to visitors of Kreisler's website. The advanced search option, being the most comprehensive, enables prospective home buyers to search even the finest of property details, including: the number of rooms, driveway, view, roof type, flooring, storage space, landscaping, neighborhood, pool, heating/ cooling system, exterior, appliances, school district and much more, aiding to narrow their search results, weeding out having to view homes that to not meet their specified criteria, and in turn find their ideal property, in the most time efficient and hassle-free manner possible.

Not only is this custom IDX solution beneficial to potential home buyers, but to Kreisler as well. Via her own individual administrative login section, Kreisler is able to edit her custom CSS and global wrappers, developing a sense of personalization and unique branding through each listings page of her website. She has access to Multiple Listing Service (MLS) updates, coming directly from the SSMLS, regarding property additions and removals, as well as price increase and decreases. Kreisler also has the resources and tools to create custom XML and RSS codes and dynamic title tags, increasing her listings visibility, as well as their chances of syndication to popular real estate search engines.

About Nancy Kreisler
“Recognized continuously as one of the 'Top Performers' at Downing-Frye Realty, the leading real estate firm in Naples, Nancy Kreisler has a reputation for being smart, creative, ethical and extraordinarily competent. Before moving to Naples in 1990, Nancy Kreisler was a reporter and editor at the Financial Times of London, and was a manager, editor and reporter at The New York Times. In-depth research skills, rigorous attention to details and advanced communication capabilities have carried over from her career as a business journalist to her real estate business.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.