Nanuet, NY -- (SBWire) -- 12/30/2013 --Plastic Card City is pleased to announce its two latest blog articles about the history of gift cards and the benefits of having reward programs. Understanding the past and present about gift and loyalty cards helps businesses develop more effective campaigns in the future.

The Evolution of Gift Cards started decades ago when Blockbuster decided to retire paper gift certificates because they were being fraudulently duplicated. Now retailers of all sizes and types issue plastic gift cards with bar codes. They are convenient for retailers and customers. Gift cards are also a favorite gift for holidays and special occasions. Plastic Card City helps businesses of all sizes create attractive gift cards in various denominations.

Gift cards are one of the most effective ways to brand and promote any business. Another way is by having a unique rewards program for loyal customers. Consider the Five Benefits of Adopting Loyalty and Rewards Programs. When people earn special rewards for certain purchases, they are more likely to buy from that retailer. Everyone likes to get more for their money. Plastic Card City makes it easy for a variety of businesses to create loyalty programs.

Rewards programs also give businesses an excellent opportunity to network with other enterprises. A group of businesses in the same neighborhood or industry can get together to offer a special rewards program. With the help of Plastic Card City, establishing a loyalty program is simple and can yield impressive results.

About Plastic Card City
Plastic Card City is a full-service provider of plastic card printing, including gift and rewards card, providing production management services to an array of industries.

Contact Info:

Plastic Card City
176 New York 304
Nanuet, NY 10954
(845) 507-0220