National newscast profiles Senior Helpers CEO for advice on caring for aging moms

Towson, MD -- (SBWire) -- 05/18/2010 -- Leading senior care expert Peter Ross was a featured guest on FOX News’ Strategy Room on the pre-Mother’s Day, May 7, 2010 show. Ross is the founder and CEO of Senior Helpers, the nation’s fastest growing provider of in-home senior care, and was called on as an expert to discuss the subject of caring and planning ahead for aging parents.

Ross talked about his own experience with his mom and provided insight, guidance and advice for the millions of Americans facing questions about how to care for their parents as they grow older. Part of the discussion centered on Senior Helpers Navigator™, a new concept offering families a one-stop shop for services related to elderly care.

“It’s an honor to be invited onto a national stage to speak about a subject very dear to my own heart,” said Ross. “My own experiences helped to start Senior Helpers and are part of what led to the creation of Navigator, an entirely new service being piloted right now that will ease the burden on millions of Americans charged with caring for aging loved ones.”

“Providing care for parents who can no longer do it all on their own can be a scary thing if you’re not prepared,” Ross added. “It’s important to approach the subject and have those talks before immediate help is needed. They may not be the easiest conversations to have, but it’s vital for families to be on the same page and have a plan before something happens and you don’t know where to turn.”

FOX News’ Strategy Room is a live daily newscast targeted to a national audience. The web-based program features commentary on the day's top stories as well as a variety of hour-long shows and prominent guests to cover topics like business, health, technology and entertainment.

The interview can be found online at http://live.foxnews.com/strategy-room/morning-click#/v/4183596/caring-for-our-aging-moms/?playlist_id=86978.

For more information about Senior Helpers, visit http://www.seniorhelpers.com.

About Senior Helpers’ Navigator™:
Senior Helpers connects professional caregivers with seniors who wish to live at home as opposed to a nursing home or assisted living facility. The company has 300 franchises in 42 states and one Canadian province offering a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for clients and peace of mind for their families.

Senior Helpers Navigator™ is a first of its kind service that provides a single, qualified point of contact to serve as a guide throughout the entire aging process for a fraction of the cost of a traditional geriatric care manager. With Navigator, a professional care coordinator provides seniors with an initial assessment of what is needed in terms of home modifications, care options, nutrition plans, etc., as well as what might be needed down the road as years progress. A vast national partnership network of senior service providers ensures that all Navigator clients get reputable services and products at a fair price, in addition to a single point of contact that provides expert advice each step of the way.

For more info visit http://www.seniorhelpers.com