Mumbai, Maharashtra -- (SBWire) -- 05/23/2010 -- India’s Fastest growing DTH player has enhanced and optimized user experience in areas of Design, Navigation, Usability, Functionality, and Content.

Mumbai, 20th May, 2010: Reliance Big TV, the leading direct-to-home (DTH) service provider in the country has enhanced their official website. The new site comes with a completely fresh and international look with free-flowing white spaces and fluid interactions. The new navigation interface adopted is simplistic and intuitive with the objective of increasing the average time spent on site. With a warm conversational tone, the content is aimed to provide enough info to category explorers to turn them into BIG TV customers while converting existing BIG TV customers into complete loyalists & advocates.

Sources state, the clear agenda for the site revamp was to use it as an effective marketing tool to garner new customers as well as to promote VAS to existing customers. The site achieves this by clearly directing 'seekers' vs. 'users' into separate sections. Interested customers can now order a new BIG TV connection online. This is in association with their online partners http://www.letsbuy.com. Various spaces have also been allocated both on the home page & in the inside pages to up sell VAS offerings to existing customers.

The new site's launch has been strategically timed with the launch of Reliance BIG TV's HD DVR service to take their brand quotient to the next level and give it a fillip in the fast expanding & extremely influential space of internet advocacy.

Three new applications have been introduced in their new site:-

- Product Calculator/Comparator: A first internationally! This will be a clincher, helping customers to completely demystify the packages and letting them create their ideal channel package

- Program Guide: No other DTH service provider in the country has this on their site. Going ahead this application will enable HD DVR users to schedule recordings online

- Store Locator: Helping customers to find a Demo Zone/Retail Store closest to them via State+City dropdowns

Contact Person - Umesh Rao
Contact No - 9321039135
Email ID - umesh.rao@relianceada.com