Online printing expert 4OVER4.COM made a series of recomendatioms to small businesses on how to make a big marketing impact with a limited budget. The company lists affordable printing formats like brochures, banners and envelopes to be used creatively as branding initiatives.

Dallas, TX -- (SBWire) -- 03/31/2014 --Digital and offset printing leading company 4OVER4.COM recently posted a new blog entry on how any business can make a big marketing impact with a low budget. The article explains advertising campaigns that lack planning don’t generate as positive outcomes as a customized strategy would.

Defining the target audience and how to reach them is the first step to a successful local strategy. Smart printing projects such as custom envelopes and brochures can generate enough buzz to attract new customers. As long as those products have a well thought-out content that potential clients can feel drawn to.

4OVER4.COM suggests readers to work on campaign objectives and content before contacting a graphic designer. The reason is that the design should help get the message across and work hand in hand with content, so once the advertising formats are distributed in strategic places, the expected impact should take place.

The blog post mentions brochures, envelopes, mailing labels and vinyl banners as suitable formats for an affordable yet high impact strategy. According to the online printing expert, producing a brochure series will engage customers and produce lasting brand exposure.

Other ideas include using custom envelopes as product packaging and turning mailing labels into interactive marketing tools. For example, using QR codes to direct customers to the company website offering sales or exclusive content.

As many other marketing strategies, knowing the business target audience and where to reach them is highly important for the initiative to pay off. The complete ‘How to Make a Big Impact with a Low Budget’ post is available on the company blog.

4OVER4.COM is an professional printing leader in customizable products. The complete available catalog is available on 4OVER4.COM. Orders are accepted via instant price calculator or by calling sales representatives at 718-932-2700. The online printer opened a new division in Poland, which also specializes in custom formats such as business cards, calendars and flyers (Ulotki in Polish).

About 4OVER4.COM
Online printing company 4OVER4.COM, an NYC printing firm, is a green printing company that serves tens of thousands of clients nationally and whose printing New York facility began operations in 1999.4OVER4.COM provides unmatched technical and customer support and instant online pricing and ordering for full color printing services since 1999, 4OVER4.COM has offered free expert file review and free online proofs without any obligation to purchase. As a green printing company, we are strongly oriented towards sustainable environmental renewal, and we are happy to lead the way with environmentally and socially responsible printing practices and projects among national as well as New York Printers