Mumbai, Maharashtra -- (SBWire) -- 07/09/2010 -- Mumbai based Architect and Interior firm iDream has opted blogging to reach at its clients and “to be customers” online. As part of its blog based Public Relation initiative, it has started a blog called http://www.lightgreen.in

According to it spokeperson Ms Bharti Kadam , “ Now online media has come up as medium of communication. Our clients are spending more time online than traditional and offfline media. Our marketing medium has also quite effective through online. Hence, we have opted to reach at people with a blog.” She again adds, “ Lightgreen.com is going to be the blog that will about the “green building concept” what Idream is promoting . We will discuss and report on various green architecture initiative on this blog. Besides our staff, we will also invite guests to contribute to the blog. Different students and faculties from Mumbai based architecture colleges to contribute to the blog.”

Mumbai based digital marketing company, PRJankari ( http://www.prjankari.com ) has been hired by iDream to train the manage the blog. PRJankari has already completed the first round of blogging training for its staff and guest writers.

“ Through distribution of E-book, competition, gift sharing , we will attract more user to the blog. We will also use other online prompting tool like search engine optimisation and social media to arguments numbers of visitors to the blog.” , PRJankari's Client Servicing Anchorage Mr Loknath Swain adds.