Hanoi, Vietnam -- (SBWire) -- 07/22/2010 -- Luxury Travel Vietnam Group (http://www.luxurytravelvietnam.com ) Eyes Adventure Travel by launching a new brand "adventuratravel.com"

The Conde Nast Traveler report states that in the past year, there has been a spike in educational experiences and adventure as a motivation for travel.

Conde Nast Traveler describes that adventure travel is no longer solely about risky extreme sports, but about culture, learning and experiencing life.

Adventure is defined as going to exotic, far away destinations (84%), exposure to new and different cultures 84%, outdoor/spots activities (54%), safari (49%), not having a planned itinerary (45%) Ecotourism/Poorrism/Voluntourism (25%), extreme sports (20%).

Luxury Travel Company http://www.luxurytravelvietnam.com intends to expand its product range by creating three more specialist brands.

The company already has seven niche brands, planned to eventually launch product lines for the adventure, events and gay and lesbian market segments.

The adventure travel division, will most likely be launched at the end of this year. This new brand to launch for niche markets with new niche tourism products.

"We are constantly germinating ideas and looking out for opportunities. We can create a new brand for them and let them behave like small independent businesses as part of our 'string of pearls' strategy," said Dav Nguyen, sales and marketing manager of Luxury Travel

Visit http://www.luxurytravelvietnam.com or http://www.adventuratravel.com