Private-label products continue to win the hearts, minds and shopping carts of consumers away from their old brand favorites.

Dallas, TX -- (SBWire) -- 08/04/2010 -- ReportsandReports announce it will carry Private Label Food and Beverages in the U.S. Market Research Report in its Store.

Browse complete Report on: http://www.reportsandreports.com/market-reports/private-label-food-and-beverages-in-the-us/

Private-label products continue to win the hearts, minds and shopping carts of consumers away from their old brand favorites. Retailers have heavily invested in developing high quality private-label foods and beverages, particularly in center store, with equally high quality packaging and marketing plans—plans that rival and often surpass national brands. Consumer response has been overwhelmingly positive with near total penetration for private-label purchasing in American households (The average American kitchen holds 20 ore more private label products), further dispelling the cheap and generic store-brand stigma.

Consumer acceptance of private label was also seen in market growth as total dollar sales of private-label food and beverage products grew at twice the rate of national brand food and beverage during the 2005-2009 period. At one time, private-label products accounted for a small share of the overall market. However, that is no longer the case with many retailers claiming penetration rates of 25% or more of total sales.

This second edition of Private Label Food & Beverage in The U.S. analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private-label or store-brand products. The primary focus is on the mass-market products sold through supermarkets, big box, warehouse clubs, and mass merchandisers, but the report also examines trends affecting other food and beverage retailers, including convenience stores, drugstores, health and natural food stores. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.

Table Of contents

Chapter 1: Executive Summary

Scope of Report
Methodology
Two Markets: Foods and Beverages
Food Market
Center Store
Frozen Food
Dairy Food
Refrigerated Food
Bakery Products
Meats, Poultry and Seafood
Beverage Market

Private-Label Food & Beverage Market Size and Growth
Total Private-Label Food & Beverage Market Near $87 Billion
Figure 1-1 Private-Label Food & Beverage Retail Sales and Share of Total Food & Beverage Retail Sales, 2005-2009 (in billions $)
Private-Label Food Grows to $69.4 Billion
Table 1-1 Total Private-Label Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Private-Label Beverages Near $18 Billion
Table 1-2 Total Private-Label Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
Total Private-Label Food & Beverage to Reach $113 billion
Figure 1-2 Forecast of Private-Label Food & Beverage Retail Dollar Sales and Share of Total Food & Beverage Retail Dollar Sales, 2009-2014 (in billions $)

Competitive Retail Landscape

Retail Environment Still Fragmented But Less So
Top Food & Beverage Market Competitors
Table 1-3 Top 20 Food & Beverage Retailers by Food & Beverage Dollar Sales, 2005-2009 (in millions $)
Channel Sales of Food & Beverage
Figure 1-3 Food & Beverage Channel Shares by Food & Beverage Dollar Sales, 2005-2009 (%)
Alternative Formats Gaining Share
Table 1-4 Retail Store Type Food & Beverage Dollar Sales Among Top 20 Food & Beverage Retailers, 2005-2009 (in millions $)
Consumers ? Private Label
Recession a Major Driver for Private Label Adoption
Consumer Value Shift
Young Interested in Private Label
Consumer Not Expected to Fully Return to Brands Post-Recession
Retailer Power Gives a Boost
Quality Quotient
Quality Important to Consumers
Retailers Move Away from Also-Ran Strategy
Retailer Blitzkrieg: Declutter and Takeover Shelves
Focus Away from Premium to Value
Tiers Meaningless and/or Confusing to Consumer
Pricing May Be Next Tactical Decision
Recession Saw Renewed Focus on Pricing Strategies and Tactics
The Biggest Media Spender is…Walmart
Table 1-5 Advertising Spend for Selected Top Food and Beverage Retailers, 2007-2009 (in millions $)
Major National Brands Promise Greater Spend
Private Label Only One Part of Improving Total Experience
Bundling and Recipes
Alternative Media Strategies Emerging
Technology Enhancing Old School Programs
Product Placement Opportunities Abound

Opportunities in Licensing

Cause Marketing Good Fit with Private-Label Grocery
Private-Label Introductions Continue to Grow
Table 1-6 Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, 2005-2009
Private-Label Categories Move From Snack Time to Meal Time
A Trinity: Convenience, Health, and Premium

The Consumer

Level of Price-Consciousness Has Not Changed
Private-Label Usage Preference Rates by 2009 Top 20 Categories
Table 1-7 Percentage of U.S. Adults Who Most Often Use Private Label: Top 20 Food and Beverage Categories, 2009
Strongest and Weakest Private Label Categories by 5-Year Point Change
Table 1-8 Year over Year Penetration of Selected Private Label Product Categories, by Strongest Percentage Point Change, 2005-2009
Walmart and Supermarkets Preferred Most Overall
Supermarkets Think about Courting Younger Consumers, C-Stores Suburban Families

Chapter 2: Overall Private-Label Food & Beverage Market
Scope of Report
Methodology

Two Markets: Foods and Beverages

Food Market
Center Store
Frozen Food
Dairy Food
Refrigerated Food
Bakery Products
Meats, Poultry and Seafood
Beverage Market

Private-Label Food & Beverage Market Size and Growth
Total Private-Label Food & Beverage Market Near $87 Billion
Figure 2-1 Private-Label Food & Beverage Retail Sales and Share of Total Food & Beverage Retail Sales, 2005-2009 (in billions $)
Penetration within Food, Drug & Mass-Market Channels
Private-Label Food & Beverage versus Total Market
Total Food & Beverage Shows Growth at Half of Private Label
Table 2-1 Private Label Food & Beverage Retail Sales versus Total Food & Beverage Retail Sales, 2005-2009 (in millions $)
Private-Label Food versus Private-Label Beverage
Figure 2-2 Share of Private Label Market by Food and Beverage Dollar Sales, 2005 versus 2009 (%)
Private-Label Food Sales versus Beverage
In 2009, Beverage Growth Slows with Lower Milk Prices
Center Store Drives 2009 Food Sales
Table 2-2 Total Private-Label Food Retail Dollar Sales versus Private Label Beverage Retail Dollar Sales, 2005-2009 (in millions $)
Private-Label Food versus Branded Food
Figure 2-3 Share of Total Food Market by Private-Label and National Brand Retail Dollar Sales. 2005 versus 2009 (%)
National Brand Food Struggles in 2008 and 2009
Table 2-3 Private Label Food Retail Sales versus National Brand Food Retail Sales, 2005-2009 (in millions $)
Private-Label Food Unit Sales
Figure 2-4 Private-Label Food Retail Unit Sales and Average Price per Unit, 2005-2009 (in billions $)
Private-Label Food Unit Sales Growth at 4%
National Brand Unit Sales Decline 3% in 2009
Table 2-4 Private Label Food Retail Unit Sales versus National Brand Food Retail Unit Sales, 2005-2009 (in millions units)
Private-Label Food Average Price per Unit
Figure 2-5 Private-Label Food Average Unit Price and Average Unit Price Discount to National Brands, 2005-2009 ($, %)
Private-Label Food Prices Grow 5%
Center Store Price Increases the Most for Private Label
Bakery, Center Store Foods Lead National Brand Price Increases
Table 2-5 Private Label Food Retail Average Price per Unit versus National Brand Food Retail Average Price per Unit, 2005-2009 (in $)
Private-Label Beverages versus National Brand Beverages
Figure 2-6 Share of Total Beverage Market by Private-Label and National Brand Retail Dollar Sales, 2005 versus 2009 (%)
National Brand Beverages Decline in 2009
National Brand Beverages Growth Led by Coffee & Tea, Energy Drinks
Table 2-6 Private Label Beverage Retail Sales versus National Brand Beverage Retail Sales, 2005-2009 (in millions $)
Private Label Beverage Unit Sales
Figure 2-7 Private Label Beverage Retail Unit Sales and Average Price per Unit, 2005-2009 (in billions $)
National Brand Unit Sales Declines Give Up to Private Label
Carbonated Beverages Lose Out to Sports Drinks, Bottled Water
Table 2-7 Private-Label Beverage Retail Unit Sales versus National Brand Beverage Retail Unit Sales, 2005-2009 (in millions units)
Private-Label Beverage Average Price per Unit
Figure 2-8 Private-Label Beverage Average Unit Price and Average Unit Price Discount to National Brands, 2005-2009 ($,%)
Private Label Beverage Unit Prices Show Volatility
Private-Label Drink Mixes, Bottled Water Lead Price per Unit Increases
Table 2-8 Private-Label Beverage Retail Average Price per Unit versus Branded Retail Beverage Average Price per Unit, 2005-2009 (in $)
Private-Label Food & Beverage Market Forecast
Total Private-Label Food & Beverage to Reach $113 billion
Figure 2-9 Forecast of Private-Label Food & Beverage Retail Dollar Sales and Share of Total Food & Beverage Retail Dollar Sales, 2005-2009 (in billions $)
Table 2-9 Forecast of Private-Label Food & Beverage Retail Dollar Sales versus Total Food & Beverage Retail Dollar Sales, 2009-2014 (in millions $)
Table 2-10 Forecast of Total Private-Label Food Retail Dollar Sales versus Private Label Beverage Retail Dollar Sales, 2009-2014 (in millions $)

Looking Ahead

Simplify, Simplify, Simplify
Better Store Banner, Brand Connection
In Search of Private-Label, National Brand Equilibrium

Chapter 3: The Private-Label Food Market
Private-Label Food Grows to $69.4 Billion
Figure 3-1 Private-Label Food Retail Sales and Share of Total Food Retail Sales, 2005-2009 (in billions $)
Slow Economy Boosts Private Label Food Sales
Table 3-1 Total Private-Label Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Private-Label Food Sales by Store Department
Center Store
Frozen Foods
Dairy Food
Refrigerated Food
Bakery Products
Table 3-2 Total Private-Label Food Retail Sales by Category, 2005-2009 (in millions $)
Meat, Poultry, Seafood

Private-Label Food Shares by Category

Figure 3-2 Share of Private-Label Food Market by Category Dollar Sales, 2005 versus 2009 (%)
Private-Label Center Store Foods
Figure 3-3 Private-Label Center Store Food Retail Sales and Share of Total Center Store Food Retail Sales, 2005-2009 (in millions $)
2008 a Banner Year for Private-Label Center Store
Table 3-3 Total Private-Label Center Store Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
National Brands at Center Store

Private-Label Center Store Products Segments

Figure 3-4 Share of Private-Label Center Store Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
Snacks
Table 3-4 Total Private-Label Snack Retail Dollar and Unit Sales and Average Price per Unit 2005-2009, (in millions $)
Condiments, Sauces, Spices & Spreads
Table 3-5 Total Private-Label Condiments, Sauces, Spices & Spreads Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Baking & Cooking Products
Table 3-6 Total Private-Label Baking & Cooking Products Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Dinners & Side Dishes
Table 3-7 Total Private-Label Dinners & Side Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Vegetables, Tomato Products & Beans (Canned & Dried)
Table 3-8 Total Private-Label Vegetables, Tomato Products & Beans (Canned & Dried) Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Breakfast Foods
Table 3-9 Total Private-Label Breakfast Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Shelf-Stable Meats & Seafood
Table 3-10 Total Private-Label Shelf-Stable Meats & Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Fruit (Canned, Bottled, Dried)
Table 3-11 Total Private-Label Fruit (Canned, Bottled, Dried) Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Ethnic Foods
Table 3-12 Total Private-Label Ethnic Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Candy & Gum
Table 3-13 Total Private-Label Candy & Gum Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Baby Foods
Table 3-14 Total Private-Label Baby Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Frozen Foods

Figure 3-5 Private-Label Frozen Food Retail Sales and Share of Total Frozen Food Retail Sales, 2005-2009 (in millions $)
Private-Label Frozen Foods Sees Growth on Unit, Price Increases
Table 3-15 Total Private-Label Frozen Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Frozen Food Product Segments

Figure 3-6 Share of Private-Label Frozen Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
Frozen Meat, Poultry & Seafood
Table 3-16 Total Private-Label Frozen Meat, Poultry & Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Frozen Desserts
Table 3-17 Total Private-Label Frozen Desserts Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Frozen Vegetables
Table 3-18 Total Private-Label Frozen Vegetables Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Frozen Dishes
Table 3-19 Total Private-Label Frozen Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Frozen Breakfast Foods & All Other Products
Table 3-20 Total Private-Label Frozen Breakfast Foods & All Other Frozen Product Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Frozen Fruit
Table 3-21 Total Private-Label Frozen Fruit Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Dairy Foods

Figure 3-7 Private-Label Dairy Food Retail Sales and Share of Total Dairy Retail Food Sales, 2005-2009 (in millions $)
Dairy Foods Show Volatile Growth
Table 3-22 Total Private-Label Dairy Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Dairy Food Product Segments

Figure 3-8 Share of Private-Label Dairy Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
Eggs
Table 3-23 Total Private-Label Eggs Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Natural Cheese
Table 3-24 Total Private-Label Natural Cheese Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Cultured Dairy
Table 3-25 Total Private-Label Cultured Dairy Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Butter & Butter Substitutes
Table 3-26 Total Private-Label Butter & Butter Substitute Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Processed Cheese
Table 3-27 Total Private-Label Processed Cheese Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
All Other Dairy Foods
Table 3-28 Total Private-Label All Other Dairy Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Refrigerated Foods

Figure 3-9 Private-Label Refrigerated Food Retail Sales and Share of Total Refrigerated Food Retail Sales, 2005-2009 (in millions $)
More Modest Growth for Refrigerated Private Labels
Table 3-29 Total Private-Label Refrigerated Food Retail Dollar and Unit Sales and Average Price per Unit. 2005-2009 (in millions $)

Private-Label Refrigerated Food Product Segment

Figure 3-10 Share of Private-Label Refrigerated Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
Private-Label Refrigerated Dishes Top $3.6 Billion
Table 3-30 Total Private-Label Refrigerated Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Lunchmeats See Growth from Price Increases
Table 3-31 Total Private-Label Lunchmeats Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Table 3-32 Total Private-Label Dough & Baked Goods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Table 3-33 Total Private-Label All Other Refrigerated Products Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Bakery Foods

Figure 3-11 Private-Label Bakery Food Retail Sales and Share of Total Bakery Food Retail Sales, 2005-2009 (in millions $)
Dollar Sales Higher, Unit Sales Lower
Table 3-34 Total Private-Label Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
National Brands Static

Private-Label Bakery Food Product Segments

Figure 3-12 Share of Private-Label Bakery Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
Non-Sweet Bakery Food
Table 3-35 Total Private-Label Non-Sweet Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Sweet Bakery Food
Table 3-36 Total Private-Label Non-Sweet Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Private-Label Meats, Poultry & Seafood

Figure 3-13 Private-Label Meats, Poultry & Seafood Retail Sales and Share of Total Meats, Poultry & Seafood Retail Sales, 2005-2009 (in millions $)
Private-Label Meat Growth Hits 9%
Table 3-37 Total Private-Label Retail Meats, Poultry & Seafood Sales, 2005-2009 (in millions $)

Private-Label Meat, Poultry & Seafood Product Segments

Figure 3-14 Share of Private-Label Meats, Poultry & Seafood Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
Fresh Meat & Poultry
Table 3-38 Total Private-Label Fresh Meats & Poultry Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Breakfast Meats
Table 3-39 Total Private-Label Breakfast Meats Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
Processed Dinner Meat
Table 3-40 Total Private Label Processed Dinner Meat Retail Sales, 2005-2009 (in millions $)
Fresh Seafood
Table 3-41 Total Private-Label Fresh Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

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