The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated report.

Dallas, TX -- (SBWire) -- 08/04/2010 -- ReportsandReports announce it will carry Publishing for the PreK-12 Market 2010-2011 Market Research Report in its Store.

Browse complete Report on: http://www.reportsandreports.com/market-reports/publishing-for-the-prek-12-market-2010-2011/

Publishing for the PreK-12 Market Forecast 2010-2011 from Simba Information is the premier resource for expert analysis of the highly competitive $8 billion-plus PreK-12 school market.

Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials and services most in demand in the school market.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated report.

A particular focus of this all new report is how technology is—or is not—being incorporated in the school markets and how it is changing business models of publishers and providers of instructional and ancillary services.

Topics in Publishing for the PreK-12 Market Forecast 2010-2011 include:

• Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books,
• Drivers of segment growth,
• Impact of emergent technologies, including digital textbooks,
• Simba Information’s exclusive Textbook Adoption Scorecard,
• Leading publishers by market segment,
• Analysis of landscape metrics: funding, policy and enrollment,
• The impact of mergers, acquisitions and partnerships,
• Market segment projections through 2013,
• Detailed profiles of leading providers of instructional materials and services.

Publishing for the PreK-12 Market Forecast 2010-2011 is essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.

Table of Contents
Methodology
Executive Summary

Chapter 1: Industry Size and Structure
Introduction
Growth Momentum Stalls
IM Sales Drop in 2009; Improvement Expected in 2010
As Largest Category, Textbooks Takes Biggest Hit
Print Supplements Show Resilience
Growth for State Tests Flattens
Tests Migrating Online
Courseware Generates Growth, Modular Software Flattens
Video Shows Strong Growth
Manipulatives Remain Appealing
Books and Periodicals
Electronic Media Share Bumps up in 2010
Houghton Mifflin Harcourt Leads Simba’s PreK-12 Publisher Index
HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
Archipelago, AEC and Carnegie Sees Fastest Growth
Operating Performance Captures the Spotlight

Chapter 2: Enrollment and Demographics
Introduction
Public Schools Educate Almost 90% of Students
Public Enrollment vs. Private Enrollment
Fastest-Growing States for K-12 Enrollment
Fastest-Growing Counties for K-12 Enrollment
Schools Growing More Diverse
More Special Needs Students in Schools
Progress in State PreK Slowed
17% of All Public Schools Considered High Poverty Schools
Homeschool Enrollment Up
Online Course Enrollment Expected to Grow

Chapter 3: Funding
Introduction
2011 Proposed Budget Calls for Funding Increase
Program Consolidation Proposed
Title I Helps Low-Achieving Students in High Poverty Areas
Race-To-The-Top’s First Winners are Delaware and Tennessee
School Improvement Grants Evolve to School Turnaround
Tapping Special Education Funding
Longitudinal Data System to Expand
Stimulus Dollars Still Available
Funding at the State Level
Average State Per-Pupil Spending on Instructional Materials Is $264

Chapter 4: Textbooks and Adoptions
Introduction
Economy Shears Textbook Sales in 2009
Reading and Mathematics Lead Disciplines in Sales
Textbook Market: Adoption States and Open Territories
Elementary Sales Outpace Secondary Sales in 2008
Hopes were Dashed in 2009
California Seeks Free Digital Books
Pearson Parlays K-5 Sales Strength to Lead 2009 Publisher Scorecard
Pearson Titles Top K-5, HMH, McGraw-Hill Split 6-8 Top Spot
Outlook Texas and Florida Lead Opportunity in 2010
South Carolina Cancels Math, Language Arts Adoption
Indiana Advises Districts to Wait
Houghton Mifflin Looks to Have Edge in Florida
Commanding Demand in Texas Reading for Houghton Mifflin Harcourt
2011 and Beyond
More Twists and Turns in Texas
Encouragement for Digital Materials

Chapter 5: Supplementary Materials
Introduction
Schools Equipped for Electronic Supplementals
Software Sales Up
Video Increasingly Integrated into Instruction
Print Supplemental Still a Substantial Market
Trade Books and Magazines Maintain Niche
Interest in Hands-On Learning Helps Manipulatives Market
Scholastic Top Supplemental Publisher List
Future of Supplementals
Variety of Providers Offer Content Management
Competition from Teacher-Generated Curriculum Resources

Chapter 6: Trends and Marketing
Introduction
Momentum for Common Core State Standards Shifts to Adoption
Publishers Could Benefit from Common Core Goals
Kentucky Leads States in Adopting Common Standards
Pearson, Montgomery County, Md., Partner for Curriculum Initiative
Public/Private Business Model
Appeal to Other Districts
Half of Schools Could Offer Distance Learning by 2011-2012
Online Courses Impact Materials Market
Common Testing Blossoms
High School Only
Evolving Marketing Strategies
Houghton Mifflin Harcourt Expands Virtual Sampling in K-12
Characteristics and Initiatives
Pearson Teams with Newark for New Purchasing System
Global Partnership Schools Adds Associates, Begins Work in Schools
At Work in Baltimore and Washington
McGraw-Hill Vision: Solutions Partner

Chapter 7: Outlook and Forecast
Introduction
PreK-12 Market Growth Slows
Company Profiles
American Education Corp.
Archipelago Learning
Cambium Learning Group
Carnegie Learning Inc.
EMC/Paradigm (Wicks Educational Publishing)
Goodheart-Willcox
Haights Cross Communications
Houghton Mifflin Harcourt Publishing Company
Inspiration Software
K12 Inc.
McGraw-Hill Education (The McGraw-Hill Cos.)
Pearson Education
Peoples Education
Plato Learning
Renaissance Learning
Scantron Corp.
Scholastic Corp.
School Specialty
Scientific Learning Corp.
Weekly Reader (Reader’s Digest Association)

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