Bonza Brats, a kids fashion retailer in Australia, is soon to launch a new apparel line in its online store.

Mosman, Australia -- (SBWire) -- 07/30/2014 --Since 1986, Bonza Brats has been in business, providing some of the most sought after items when it comes to kiddie fashion in Australia. Up to this day, this continues to live up to its tagline, “Fun Gear For Fun Kids,” as seen in its wide assortment of colourful and trendy clothes and other kiddie fashion items. Currently, there are more than 95 labels carried on their online store. Why the need to add a new apparel line? According to its marketing head, this move is a way of providing more options to its currently existing customers and also a way to entice more parents to come to their online shop.

How will the new line be different from the currently existing ones? The marketing head seemed excited to mention that they thought about how small kids like to play dress up like Mum or Dad. For this, the store is set out to welcome a line that will be able to cater to their fancy. The marketing director is still secretive about the label of the said fashion line. Aside from this, new items from the other labels are also expected to arrive as an answer to kids’ differing preferences when it comes to clothes.

With new items coming in, the store may be putting the other current items on sale. Currently, winter items are on sale for up to 50% off. For example, the Paper Wings knit print coat is now being sold for $75, down from its original price of $149.95. What makes this a delectable find? It’s super girly with its heart detailing combined with a red belt that pops from its charcoal grey color. Have a cute baby girl at home? Keep her warm and cute with Li’l Creatures Bunny onesie is pink. Detailed with black button eyes and extra-long bunny ears, this will surely be able to put a smile on your face.

Time may have tested it and made it one of the most trusted retailers when it comes to kids items, but Bonza Brats keeps on increasing the ante when it comes to its products. As Holly Easterby, fabric specialist at Bonza Brats, “Fashion items are not like your common household appliances that are still considered good after a few years. Bonza Brats has been able to stay in this industry because people here understand that fashion items should move with the trend. With every season, you need to offer something new. Through time, we have made this our expertise. And with our new line coming soon, I am looking forward as to how our customers and website visitors will be responding to it, which I predict would be positive.”

About Bonza Brats™
Bonza Brats™ is company that specialises in kids fashion clothing based in Australia. It carries a broad range of labels that include Roxy, Fred Bare, Quicksilver, DKNY and Bebe. For inquiries, you may contact Holly Easterby at bratsonline@bonzabrats.com.au or get updates from their Facebook, Twitter or Google+ accounts.