Duette, Hunter Douglas’ window blinds brand that are energy efficient released its latest campaign to raise its position to a whole new level as the inventor and pioneer of honeycomb cell technology, which locks in air inside the blinds to save energy.

Codnor, Derbyshire -- (SBWire) -- 09/01/2014 --Not because Duette come out as the inventor and pioneer to use the honeycomb technology on blinds, does not necessarily mean that their products will came out boring, focusing too much on functionality and setting aside the aesthetics aspect. Duette blinds has this equilibrium on functionality and aesthetics, their products are environment friendly, modern and blend so well with the modern trends. Also, Home owners can experience peace and quiet and enjoy their quality time with their family even more for the unique structure of Duette blinds act as a sound-proofing layer that reduces the entry of exasperating noise by up to 45%. Another thing is that, Duette blinds are designed and tailored to be child-safe with unique SmartCord and Literise systems to ensure that the family’s toddlers are safe.

In connection to this Fabienne Tyler, Business Development Manager at Hunter Douglas said: “We are looking to communicate our energy-saving proposition in conjunction with a stylish, quality product offering, as well as the fact that we’re the originators of honeycomb cell technology. The campaign directly addresses both of those ideas, in a way that we are sure will resonate with our audience.”

Duette stands firm and candid with “honeycomb” and incorporates the shape all throughout the brand’s campaign, even in Duette’s site the honeycomb shape is pretty much everywhere. This idea is through the planning and thinking of The Market Creative.

Caroline Finch-Denham, Account Director who led the project at The Market Creative stated: “Hunter Douglas is the patent-owner of the energy saving honeycomb cell structure. By leveraging this heritage we have created a point of difference in the market and the idea is brought to life through the honeycomb shape that works across all channels.”

The campaign will run and will be put into a test over the next three months tied with a 30-second TV advertisement, running nationally on satellite channels, and a consumer press campaign with ads across a range of home interest titles.

About Duette® Blinds
Duette® blinds are the result of many years of research and development, so that you can have the perfect blinds for your home; Duette® energy saving blinds give you a unique range of benefits you simply won’t find anywhere else. Although there are other honeycomb type blinds available, Duette® is the original energy saving blind, with over 20 years of development to bring you the perfect combination of style and functionality.