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Albany, NY -- (SBWire) -- 09/02/2014 --Over the past five years, the fabric care market has experienced robust growth, driven by consumers’ higher personal hygiene standards, the increased proportion of earning spent on clothing, and a shift in laundry detergent product formats from powder to liquid as a result of premiumisation. In addition, the expansion of washing machine ownership and online retail channels will continue to support the growth momentum.

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Table of Content

Introduction

Definition
Report structure
Methodology
Abbreviations

Executive Summary

The market
Figure 1: Total value sales of fabric care market, China, 2009-19
Figure 2: Breakdown of fabric care market segments, by value, China, 2014
Companies and brands
Market share
Figure 3: Leading companies’ market share in China’s fabric care market, by value, 2009-13
Who’s innovating?
The consumer
Who does laundry at home
Figure 4: Laundry responsibility at home, by demographics, April 2014
Frequency of doing the laundry by each method
Figure 5: Frequency of doing laundry by each method, April 2014
Types of fabric care products used
Figure 6: Types of fabric care products used in the last three months, April 2014
Problems encountered when doing the laundry
Figure 7: Problems encountered in the last three months, April 2014
Purchase consideration factors for laundry detergents
Figure 8: Purchase consideration factors for laundry detergents, April 2014
Purchase consideration factors for fabric conditioners and softeners
Figure 9: Purchase consideration factors for fabric conditioners and softeners, April 2014
General attitudes towards fabric care products
Figure 10: General attitudes towards fabric care products, April 2014
Purchasing and usage habits of fabric care products
Figure 11: Purchase and usage behaviours towards fabric care products, April 2014
Key trends
Multi-functional fabric care products address sophisticated consumer needs
Specialized fabric care products tailor to different washing purposes, types of apparel and consumer segments
Improve product usage experience through fragrance, product format and packaging innovation
Product format shift and pack-size upgrade are dominant market trends
A shift from powder to liquid format
An upgrade in product size to above 3kg
What we think

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Issues and Insights

Multi-functional fabric care products address sophisticated consumer needs
The facts
The implications
Figure 12: Examples of multi-functional fabric care products, China 2014
Specialized fabric care products tailor to different washing purposes, types of apparel and consumer segments
The facts
The implications
Figure 13: Examples of specialised fabric care products from China and overseas markets—by washing purposes, 2013-14
Figure 14: Examples of specialised fabric care products from China and overseas markets—by types of apparel, 2013-14
Figure 15: Examples of specialised fabric care products from China and overseas markets—by consumer segment, 2013-14
Improve product usage experience through fragrance, product format and packaging innovation
The facts
The implications
Figure 16: Top 10 fabric care fragrances in the US, 2012-14
Figure 17: Examples of scent-driven fabric care product innovation from overseas markets, 2013-14
Figure 18: Examples of package and product format-driven fabric care products innovation from overseas markets, 2013-14
Product format shift and pack-size upgrade are dominant market trends
The facts
The implications
Figure 19: Top ten pack size new launches in fabric care, China 2011-13
Figure 20: Examples of large pack sized fabric care products innovation from China and overseas markets, 2013-14