New FreshProtect technology brings needed innovation to liquid nutrition preservation

Costa Mesa, CA -- (SBWire) -- 08/25/2010 -- For 14 years, Health Direct has led the natural products industry with liquid innovations including the world's first medical grade liquid collagen – AminoSculpt; the world's first liquid soluble dietary fiber - Ready Fiber; and the first truly comprehensive liquid multivitamin, Nature's Optimal Nutrition.

Continuing this tradition of innovation, Health Direct is proud to announce a breakthrough in liquid multi-vitamin preservation systems, FreshProtect ™. This new all-natural stability technology protects consumers and keeps products safe, with no sodium benzoate, no potassium sorbate, no potassium benzoate, or other chemical derivatives. FreshProtect™ allows liquid supplements to remain shelf stable for up to two years and requires no refrigeration after opening.

FreshProtect™ further enhances Nature’s Optimal Nutrition’s robust anti-aging formula that includes: 73 organic vitamins and minerals, 62 superfoods including 16 antioxidants, 52 digestive enzymes, prebiotics, herbs, amino acids, natural energy boosters, essential fatty acids, and more. Of note, Nature's Optimal Nutrition provides consumers with 2000 IU’s of Vitamin D – a dose cutting-edge science supports, consumers demand, and not a single other liquid multi provides.

While liquid supplements provide consumers with excellent health benefits like high nutrient density per serving and excellent absorption, they are also the perfect breeding ground for potentially dangerous or even deadly microorganisms. For over 50 year sodium benzoate, potassium sorbate and similar preservatives have been used to protect consumers from these harmful bacteria and fungi, and until now, were the best liquid preservative technology available.

In September 2010, Nature’s Optimal Nutrition will contain the all-natural preservative FreshProtect ™ and NO sodium benzoate, potassium sorbate, or potassium benzoate. Even better, Health Direct has been able to do this without sacrificing the great taste Nature’s Optimal Nutrition’s enthusiasts have come to expect. Health Direct even guarantees that if a consumer can find a better tasting liquid multi, they’ll refund their money – guaranteed.

FreshProtect ™ protects consumers from the dangers of spoilage, while still providing them with a delicious and shelf stable product that requires no refrigeration before, or after opening. Even more importantly, Health Direct remains committed to providing consumers with the best liquid multi by using its proven experience, starting with the best ingredients, and using the best technology available.