Unconventional, witty card collection expands collection, targeting alternative topics and off-the-wall sentiments

San Francisco, CA -- (SBWire) -- 09/17/2014 --According to industry statistics, Americans purchase approximately 6.5 billion greeting cards every year with yearly retail sales of greeting cards estimated between $7 and $8 billion. Women, as the primary buyers, purchase 80% of all greeting cards, and are more likely to buy several cards at once. With the launch of her greeting card line, Quiplip company owner Bridget Hobson said she didn't aim to target the woman buyer; however, she instead aimed to provide a more imaginative and witty alternative to the overly corny, gag-inducing greeting cards that flood the majority of card shelves.

Says Hobson, "It's the kind of card that makes showing up without a gift okay. A card that's worth finding a stamp for. A card that doesn't succumb to a single flowery or poetic device. A card that's not afraid to tell it like it is. A card that's not for everyone. It's the card that wins you points and makes your loved ones feel a little more special than the average Joe."

In business for over ten years, Quiplip recently announced they have 315 cards now posted online. Hobson confirms, saying, "Since the humble debut of Quiplip's first collection of 18 greeting cards in 2002, ten additional collections have been added, taking the grand total to 315 greeting cards online. We have cards for every occasion you can think of and some you can't."

Industry rankings show the most popular seasonal cards are Christmas cards, with some 1.6 billion units purchased (including boxed cards). This is followed by cards for Valentine’s Day, not including classroom valentines, Mother’s Day, Father’s Day, Graduation, Easter, Halloween, Thanksgiving and St. Patrick's Day.

Hobson continues, saying, "Our collections naturally include birthdays, anniversaries, weddings, all the major holidays and most of the minor ones, too, births, graduations and yes, even break ups. I never want to put something out there that’s already been done. What’s the point? Every one of my lines has a certain group that seems to stand the test of time. People are still, thankfully, ordering cards from my first line after 12 years."

And, while industry statistics report 70% of card buyers surveyed consider greeting cards “absolutely” or “almost” essential to them, Hobson knows that the advent of Facebook makes it entirely too easy to send a message to someone on their birthday instead of a real card. She elaborates, saying, "Facebook has made us lazy, but the fact is people still like, no love, to receive real, honest to goodness cards in their mailboxes; ones that are hand-written. It's our goal to help people do that, now it's up to them to actually buy it, put it in the envelope, and put the stamp on it, well and mail it, too."

About Quiplip.com
Quiplip offers unconventional greeting cards for any occasion. The company prides itself on offering unconventional cards for consumers tired of sappy, dry greeting cards in the marketplace.