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Albany, NY -- (SBWire) -- 09/17/2014 --While Britons may be increasingly willing to do the right thing for the good of their health, their preference for doing the easy thing means sports participation will not automatically gain as consumers change their dietary habits before their activity ones.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The Market
Figure 1: Consumer expenditure on participation in sport*, 2009-19
Quantity, not quality, drives value growth
Figure 2: Forecast of number of adults playing sport at least once a week, 2009-19
Market sustains Olympic gains
Declining regularity sees football relegated from the UK’s top three
Figure 3: Weekly or more frequent participation in most popular sports, 2012/13 and 2013/14
Market Drivers
Public sector reliance exposes sports provision to spending cuts
School sport the only outlet for most children’s play
The Consumer
Keep-fit focus stays on the individual
Figure 4: Past-year and future interest in participation in sport, by type of sport, June 2014
Sport becomes less social with age
Figure 5: People sports played or practised with, June 2014
Friendly matches draw the biggest crowds
Figure 6: Modes of participation in sport, June 2014
School venues still just for kids
Figure 7: Venues used for participation in sport, June 2014
Health focus attracts more women
Figure 8: Attitudes towards health and sport, June 2014
What we think

Issues and Insights

Is diet-beating activity on the healthy living agenda?
The facts
The implications
Can club membership volumes catch up with their value?
The facts
The implications
Will formal competition win its relegation fight?
The facts
The implications

Trend Application

Trend: Return to the Experts
Trend: Life – An Informal Affair
Trend: The Nouveau Poor

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Market Drivers

Key points
One venue per 320 people
Figure 9: Access to registered sports facilities in England, by type, December 2013
Public sector still the main player in sport provision
Figure 10: Sports facilities in England, by provider, December 2013
Public and private facility users continue cutting spend
Figure 11: Leisure activities net spending trend* in past 12 months, by sector, July 2013
Can play, won’t play?
Figure 12: How healthy people think they are, April 2014
Consumers take the easier option to improve their health
Figure 13: Changes in healthy habits, April 2014
Fewer people joining the club
Figure 14: Club membership numbers, by sport, 2009-13
Informal volunteering easier to commit to
Figure 15: Average number of volunteers per sports club, 2008-13
Public policy to join up sport, obesity and activity spending?
Figure 16: Total annual cost of, and local authority spending on, top-tier public health concerns, 2013/14
School sport top of the participation class
Figure 17: Participation in competitive sport among 5-15-year-olds in and outside school, 2011/12 and 2012/13
Warmer weather – but rain still stopping play
Figure 18: Variations in rainfall from long-term (1981-2010) average, January-June 2014