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Albany, NY -- (SBWire) -- 09/18/2014 --Limited service burger, chicken, and seafood restaurants face stiff competition among themselves and against other concepts. Often competing on price, these concepts rely on core offerings coupled with innovative items to draw attention. These operators have also overhauled their menus to add healthful options and ramped up their usage of technology to remain relevant to consumers.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19
Market drivers
Competitive context
Offerings and marketing
Restaurant usage
Figure 2: LSR burger, chicken, seafood concept usage, June 2014
Consumption place
Figure 3: LSR burger, chicken, seafood consumption place, June 2014
Restaurant deals
Figure 4: LSR burger, chicken, seafood concept deals, June 2014
Restaurant drivers
Figure 5: LSR burger, chicken, seafood concept drivers, June 2014
What we think

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Issues and Insights

Core offerings: What consumers are most concerned with at restaurants
The issues
The implications
Healthfulness: How these concepts overcome unhealthy perception
The issues
The implications
Innovation: How these concepts innovate to drive brand excitement
The issues
The implications
Value: How these concepts provide value, while obtaining healthy margins
The issues
The implications
Technology: How these concepts utilize technology to drive loyalty
The issues
The implications

Trend Application

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Market Size and Forecast

Key points
Market size and forecast
Figure 6: Total US sales and forecast of limited service restaurants, at current prices, 2009-19
Figure 7: Total US sales and forecast of limited service restaurants, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 8: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19

Market Drivers

Economic indicators
Cost and inflation of food items
Governmental legislation
Allergies and gluten-free
Millennials drive usage
Promoting health to children
Corporate responsibility

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