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Albany, NY -- (SBWire) -- 09/24/2014 --Netscribes latest market research report titled OTC Drug Market in India 2014 highlights the analysis of the drivers and explains the factors for growth of the industry. Increasing self-medicated patient population, growing confidence in OTC drugs, and change of prescription drugs to OTC drugs are the key drivers of this market. The various segments of OTC drugs such as Vitamins & Minerals, Gastrointestinal, and Cough Cold & Allergy etc. are the major reasons for the popularity of the OTC drug market.

Growing number of self-treatment patient base and their confidence in the OTC drugs is helping the Indian market to grow. Prescription drugs, after becoming OTC, present a huge opportunity for growth. OTC drugs increase the availability of different types of drugs intended for self-medication among patients, which helps in the growth of the market. The increasing disposable income of people is also helping to boost the market size. Some challenges faced by the industry are the internal competition between large pharmaceutical companies. Another challenge is the penetration of OTC drugs in rural areas which is very low. Various government initiatives have been undertaken to reduce the drug prices and various tax reforms and control programs are promoting the growth of the market as well.

Table Of Content

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013), Exchange Rate: Half Yearly (Oct 2013 Mar 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction
Slide 5: Major OTC Segments

Market Overview
Slide 6-13: Global OTC Drug Market Overview, Market Size & Growth (2012-2018e), OTC bulletin, Top OTC Brands, Indian OTC Drug Market Overview, Market Size & Growth (2013-2018e), Market Segmentation, Vitamins & Minerals Overview & Growth, Gastrointestinals Overview & Growth, Cough, Cold and Allergy Overview & Growth, Analgesics Overview & Growth, Dermatologicals Overview & Growth, Lifestyle OTCs Overview & Growth, Top 10 Indian OTC Brands

Value Chain
Slide 14-15: Market Value Chain Analysis

Drivers & Challenges
Slide 16: Drivers and Challenges Summary
Slide 17-21: Drivers
Slide 22-23: Challenges

Government Initiatives
Slide 24: Government Initiatives Summary
Slide 25: National List of Essential Medicines (NLEM), Jan Aushadhi Stores (JAS)
Slide 26: Various tax reforms and control programmes

Regulations
Slide 27: Licensing and registration of pharmaceuticals
Slide 28: Various other regulatory frameworks

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