Dallas, TX -- (SBWire) -- 09/02/2010 -- Global demand for sports and energy drinks is growing at a CAGR of more than 10%. Rising health awareness among consumers is playing a major role in the popularity of this beverage. Companies such as Coca-Cola, Pepsi, GlaxoSmithKline and Red Bull are innovating constantly and adding new products to this niche segment. The industry is experimenting with products such as sugar free or light drinks to attract female consumers. The market is expected to grow as new formulations are launched. This research report segments sports and energy drinks market on the basis of products, major players, and geographies with market dynamics for macro and micro segments. Revenues are forecasted for the market with an in-depth analysis of emerging trends and wining imperatives for the major players in the industry.

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