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Albany, NY -- (SBWire) -- 10/20/2014 --Social media is an integral part of consumers’ life. However, with all the brands and companies maximizing on social media to engage consumers, there is a battle for the consumer’s attention. Being late in the game, financial services companies can make a difference by understanding the needs and habits of their customers and crafting targeted digital marketing strategies.

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Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Generations

Executive Summary

Overview
The market
The consumer
What we think

Issues and Insights

Why be on social media?
Issues
The implications
What is the impact of recent data breaches?
Issues
The implications
Should social media replace traditional marketing?
Issues
The implications

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Trend Applications

Trend: Let’s Make A Deal
Trend: Help Me Help Myself

Integrating Technology into Everyday Life

Key points
Ownership of handheld devices
Figure 1: Ownership of handheld devices, by age, July 2014
Websites and apps usage
Figure 2: Frequency of websites and apps usage, July 2014
More companies are adjusting to consumers’ expectations

Market Drivers

Key points
Increased usage of social networking across the population
Figure 3: Percentage of social media users, by age, 2009-14
What are people using?
Figure 4: Social media sites use, by age, July 2014
Social media users are changing
Figure 5: Age segments as a percentage of the population, 2015 and 2035
Financial services institutions need to embrace social media
Figure 6: Financial services social media interest, by age, July 2014
People rely more on technology to manage their finances
Figure 7: Level of comfort interacting through social media, by age, July 2014
Figure 8: Methods for paying bills, February 2010-March 2014
Figure 9: Level of satisfaction with financial services, July 2014
Figure 10: Attitudes toward social media, by age, July 2014

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