ResearchMoz.us include new market research report "Holiday Booking Process - China - October 2014" to its huge collection of research reports

Albany, NY -- (SBWire) -- 10/28/2014 --Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and mobile-exclusive promotions.

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This has made holiday booking an even more competitive market in which there are thousands of websites, apps and tools competing for a slice of the pie. So as the mobile marketplace for travel services and the popularity of devices grow, it is time for operators to focus and differentiate.

Table of Content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

Chinese Holiday Market Overview
The consumer
Understanding different types of Chinese travellers
Figure 1: Target groups, July 2014
Short break popular for domestic destinations; 4 days+ popular for international destinations
Domestic vs overseas planning responsibilities
Figure 2: Responsibility for planning holiday before – Mainland China and abroad, July 2014
Booking time shortening
Figure 3: Booking time for holiday in Mainland China and abroad, July 2014
Opportunities in female traveller’s market
Key issues
The shift to mobile online booking
Convergence of channels to optimise the traveller’s holiday booking experience
Improve holiday product price transparency and comparison
Demand for personalisation fuels customised holiday products
What we think

Issues and Insights

The shift to mobile online booking
The facts
The implications
Convergence of channels to optimise the traveller’s holiday booking experience
The facts
The implications
Improve holiday product price transparency and comparison
The facts
The implications
Demand for personalisation fuels customised holiday products
The facts
The implications

Trend Application

Trend: Life Hacking
Trend: Make it Mine
Trend: Access All Areas

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