New York, NY -- (SBWire) -- 11/05/2014 --The story behind the French retail giant Auchan is a lesson in how determination and perseverance can turn an opportunity into a gold mine. At the age of 29 Gérard Mulliez visited the United States and paid close attention to their department stores. When he returned, he opened his own in Roubaix, France and called it Auchan. The store went from strength to strength. Now it is on the verge of writing another chapter in this success story by offering its products online at the website  vyons.com.

Europe and Asia have been happy hunting grounds for the company. Over the years it has established more than 1600 supermarkets and hypermarkets on the two continents. It has stores in 16 countries with more than 300 thousand employees.

Success in the American marketplace however has proved to be elusive. The two hypermarkets established in Chicago and Houston did not make profit and were closed in 2003.

Winners do not give up that easily, however. Auchan is set to enter the United States business landscape once again. The online store at vyons.com will open soon as a first step to win over hearts and minds in the United States. It will offer a great variety of quality merchandise from various categories at reasonable prices.

The company plans to reopen physical stores in America in the near future. The website at vyons.com is meant to be an online shopping experience where trust and customer satisfaction will work hand in hand to lay the foundation for this new venture.

Promotional prices will be available on many of their products including computers, digital cameras and household appliances. The website promises to be a real paradise for buyers. True to the Auchan-tradition the emphasis will be on affordable products of exceptional quality.

Auchan has always been very aware of meeting customer needs. It explains its recipe for success on the website at groupe-auchan.com by saying understanding customers is the key to providing better service and that is what the company strives for. Every decision and every policy starts with the customer in mind.

Today the Mulliez family is one of the richest in France with business interests in a large variety of different fields. Gérard Mulliez himself has won the National Order of the Legion of Honor – his country’s highest decoration.

About Auchan
Auchan’s past has been impressive indeed. This company knows how to win customers by providing the best products at the best prices. No doubt the people at Auchan will work hard to make sure that their online home at vyons.com radiates the same attraction as the physical stores that made the company’s name famous in 16 countries. Be sure to visit.

Contact:
Auchan International Division
486 Broadway
New York, NY, USA