San Diego, CA -- (SBWire) -- 11/10/2014 --Many realtors believe effective real estate marketing involves expensive Google pay-per-click ads and costly direct mail campaigns. But, according to Michael Smythe, author of the Real Estate Marketing in the 21st Century series, some of the best lead-generation methods realtors can use involve a free tool that requires less than 140 characters at a time: Twitter.

"A lot of realtors are scared of Twitter. Or just think it's a waste of time," says Smythe. "But when used properly, Twitter can be one of the most cost-effective ways for realtors to find new leads."

That's why Smythe took it upon himself to create a special resource on Pinterest - "another great place for realtors to do marketing" - that features some of his best tips in using Twitter for real estate marketing.

"Facebook users don't like marketers to intrude. But Twitter is different," says Smythe. "You can enter a conversation and provide real value to folks."

Best of all, says Smythe, there are many automated tools that make it simpler than ever.

"I know it doesn't feel like it, but this is the best time ever to launch your real estate marketing plans. I consider it my job to help realtors realize that."

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