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Albany, NY -- (SBWire) -- 12/01/2014 --People are said to suffer from hearing loss when they have diminished sensitivity to the sounds that are normally heard by others. In speech frequencies, certain people have relative insensitivity to sound. Such situation is termed as hearing impairment. The increase in volume above the usual sound levels necessary before the listeners can detect it determines the severity of hearing loss. There are three types of hearing loss: Conductive, Sensorineural and Mixed hearing loss. The hearing losses according to the severity are classified into four types: Mild, Moderate, Severe and Profound hearing loss.

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The global hearing aid market has a unique mix of dynamism and moderate growth at the same time. The market is dynamic in terms of technological development and innovation while at the same time, it suffers from weaker growth. On the up side, the market is supported by full and/or partial reimbursement programs in most of the developed world, rising proportion of elderly population (especially across the OECD), increasing expenditure on healthcare on a global scale and rising prevalence of hearing loss. On the down side, rising out-of-pocket hearing aid expenditure, price pressure and lower social acceptance remain the chief challenges for the market. However, cochlear implants and bone-anchored hearing systems have emerged as the two bright spots within the hearing aid market.

The report on global hearing aid market contains a comprehensive analysis of the global hearing instruments industry along with the study of the regional markets including the US, the UK, Japan, France, Germany and China while the focusing on the major segments. An intense competition is observed among few major players; Sonova, William Demant, Siemens, and GN ReSound; of the hearing aid industry. Moreover, competitive landscape in terms of geographical comparison, organic growth comparison, product portfolio comparison, along with company profiles of the leading players in the market is included in this report.

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By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

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