New York, NY -- (SBWire) -- 12/03/2014 --Liori Diamonds, a leading brand in the area of handcrafted diamond jewelry, recently revealed findings of a customer case study on trends in diamond buying. One of the most interesting insights revolved around the finding that people are willing to experiment with their engagement rings in terms of design and especially the colour of the diamonds. The white bling factor is there, but there are an increasing number of people who are going in for black diamond engagement rings.

The company sees this shift in preference from the classic white stone, due to the need for making an individualistic style statement amongst the youth of today. The study also highlights the changing perceptions amongst new age brides to stand apart and be noticed for their sartorial choices, rather than follow traditions. Black diamond rings are titillating not only the bride but her groom too, who is gladly picking up a symbol of commitment which makes the couple come across as uber cool, contemporary and stylish.

The study further reveals that societal pressures on marriage are still there, with focus on everything being perfect for the D-Day. However, couples want to experiment with venues, décor themes, catering selection and of course the key element: the black diamond engagement rings.

"Our consumer study was aimed at spotting the trends amongst couples who are betrothed and how they like to express their love and commitment. While, the white bridal dress still remains as is, the ring is seeing some interesting twists. We are seeing an increasing number of couples going in for our collection of black diamond in recent times," commented a company spokesperson on the finding.

In the words of a newly engaged young woman, Carrie, "My boyfriend proposed to me with a stunning black diamond engagement ring, and I found it very different and exciting. I love flaunting it on my finger, as I make heads turn wherever I go."

Her fiancé' Paul added, "She likes to stand out amongst the crowd, and I wanted to make it extra special for her. She likes to walk on her own beat, and this was the best way to display my love and commitment to her."

About Liori Diamonds
Liori Diamonds is a leading jewelry brand, known for its high quality diamonds and unique collection of all kinds of diamond jewelry in different cuts, carats and colours.

Please visit http://www.lioridiamonds.com for more details.

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