The preference for home-made products is limiting the demand for branded cosmetics in the southern region, says RNCOS.

Noida, UP -- (SBWire) -- 12/12/2014 --The branded cosmetics products have gained high momentum in India backed by increasing purchasing power, changing consumption habits and greater awareness about the products among consumers. Though, the demand for the products is rising across India, it is dissimilar in different regions. According to the new report by RNCOS, "Indian Cosmetic Market Outlook 2018", the southern region is occupying a lesser share in the overall cosmetics market backed by a specific consumption trend or habit followed by the residents since past many years.

The people across southern region rely more on home-made cosmetics as they believe that natural products do not have side-effects and are comparatively more effective. Also, the abundance of coconut trees and medicinal plants, like chembarathi flower, which are few of the common ingredients used for preparing hair oils is used by people to prepare the cosmetic products either at homes or at local mills. This trend in the region has limited the scope for branded cosmetics especially in the rural and semi-urban regions. In recent years, promotional practices by the cosmetic companies have started luring the younger generation which is increasing penetration of products like creams and lotions in the market. Moreover, with the launch of herbal cosmetic range of shampoos etc., urban people have started opting for the product as these are natural and hence suit their demands. As a result, the share of southern region in total cosmetics market, though comparatively lesser, is expected to gain momentum in the years to come.

The report covers the current and future market for the cosmetic industry in India. The report has been divided into various segments – hair care (hair oil, shampoo, hair conditioner, hair gel/cream and hair color), skin care (creams/lotions, talcum powder, and face wash), oral care (toothpaste & toothpowder, toothbrush and mouthwash), fragrance (deodorants & perfume) & color cosmetics, with current & future forecast till 2018 of each of these segments along with their sub-types. Besides, in order to assess the regional demand of these sub-types, we have provided the current and future market till 2018. The report also sheds light on the current & future scenario of the Indian cosmetic industry from the point of view of gender and demographics. In addition, the report covers a section on the trends prevailing in the industry. A section also includes information about competitive landscape covering business overview, recent developments & SWOT analysis to present a deep insight into the industry.

For FREE SAMPLE of this report visit:
http://www.rncos.com/Report/IM705.htm

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About RNCOS
RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.