Podcast Shows Pitfalls Of Data Driven Strategies For Preventing Customer Attrition

Wshington, DC -- (SBWire) -- 12/09/2014 --WebAntiphon Group is excited to offer a complimentary executive offer providing strategic insights in new podcast building on video series, and info-graphic shedding light on leading edge strategies for preventing customer attrition, available on Thursday December 11, 2014.

Yvette Dubel, founder of WebAntiphon Group http://www.webantiphon.com said, Grocery discount store Aldi's has been charged with leading larger chains into a price war. Their success selling at average 15% below competition has upset the industry.

Recent results prove that price competition and standard data profiling are not the best strategies for preventing customer attrition, she finished.

A recent Bloomberg article appears to back up her assertions. According to Bloomberg, Wm Morrison Supermarkets Plc (MRW) stepped up the battle for U.K. supermarket customers by becoming the first of Britain's four biggest grocers to match its prices to those of discounters Aldi and Lidl.

The article further stated, Morrison's plan is the latest salvo in an escalating price war between the U.K's supermarkets, triggered by the expansion of the German budget grocers. Aldi and Lidl together command an 8.3 percent share of the market, researcher Kantar Worldpanel said last week, up from 6.7 percent a year ago. That led to declining sales at Morrison, Tesco and Sainsbury, causing their share prices to slump to the lowest in more than a decade.

Instead, Dubel advocates for effective data inclusive strategies that rely on a flexible set of mental models for better analysis based on emerging and future landscapes. Art Based Solutions are geared up to help better address these issues with the quantum view demanded by the presenting future

The starting point to understanding client challenge(s) rest in first identifying the best paths forward

"Without that, you won't be able to put together a program of activities to protect the brand's equity, which is important in customer-loyalty equation. Besides, new approaches to risk management are needed to better navigate this disruptive innovation landscape," noted the WebAntiphon spokesperson, whose foundation is built on:

- Strengthening customer connections to your brand
- Developing innovation or diversifying inclusion strategies
- Enhancing brand value and legacy
- Increasing customer loyalty
- Innovative research & development strategies, and
- Increasing sales for sustainable growth

About Web Antiphon
Web Antiphon will expand its complimentary executive offer with release of a new strategy pod cast on Thursday December 11th, 2014.

Please visit the site for more information:

FOR MEDIA CONTACT ONLY:
Email: Yvette Dubel
Telephone: 252-505-9065
Video: http://youtu.be/tf0KiDnjlmM
Website: http://www.webantiphon.com