The bottom line: marketers should be aware of the content marketing strategy they are utilizing and measure its effectiveness since this would help marketers determine what strategy works best and give high returns.

Atlanta, GA -- (SBWire) -- 02/05/2015 --A successful content marketing strategy comes from careful planning, quality creation, and proper distribution. It takes time, effort and balance to make an effective content that marketers sometimes neglect. And with the capability of content marketing to convert a consumer to a loyal costumer and its importance in search engine optimization (SEO) to create traffic and gain rank in SERPs, instances happen that most marketers tend to overdo it which makes the long preparation go wasted.

The increased in the popularity of content marketing as a tool to reach the target market has become prevalent and a must for many companies, that they allocate budget for it. Yet, unsuccessful campaign only happens when companies are misled by content marketing schemes that promise instant ROI, when the truth is, it undergoes a lot of processes and scrutiny before it booms in the market.

Vitarank, a company known for its cutting-edge SEO campaigns, strongly believes that marketers should be aware of the content marketing plan they are using since any misconceptions on process could result in a bad reputation. Marketers are highly advised to be keen with the information they gather in regards to content marketing since several myths holds no truth and are not proven effective, like the following myths below:

It's instant: Content marketing is another way to gain the attention of many audiences and lead those to the brand's official website with click ad campaigns or valuable articles. But in order to make this happen, it undergoes a lot of process like developing the strategy with keywords and back links involved, creating quality content from deep research, promoting the content to various channels with high audience participation and measuring the analytics in order to readjust the strategy based on the feedbacks.

It is automated: Though there's a possibility that anyone can automatically publish blogs and articles on various social media sites. One thing that it misses is having a connection with the audience. This is an essential part of publishing content because these will be the barometer whether the brand had successfully launched a campaign to get recognized by the target market or not.

It is quantity over quality: The reason, why Google has its Penguin, is that to clean the items that cluttering SERPs. These clutters are contents that give no value to the people that the brand is attempting to link with. Most brands aim to create traffic by producing a number of low-quality spun articles yet, Google knocks it out for its poor content features and insignificance.

It is impossible to create quality content recurrently. Creating a quality content on a regular basis could be challenging for most marketers. But marketers could hire professional writers that could write articles and blogs for them in bulk at a very reasonable price. This eases up the companies' burden since these competent writers will do the research and the writings for them which can be posted daily.

The bottom line: marketers should be aware of the content marketing strategy they are utilizing and measure its effectiveness since this would help marketers determine what strategy works best and give high returns.

About Vitarank
Vitarank has developed cutting edge SEO campaigns and providing results in highly competitive markets since 2009. With over 5,000 keywords ranked on page 1 of Google since its inception, Vitarank has been providing predictably positive results through the toughest and most competitive search engine landscapes in history.

With customers ranging from fortune 1000's, publishers, webmasters and super affiliates to large agencies who put their name on Vitarank's brand, customer satisfaction and on time results are Vitarank's only concern. Their on-time delivery guarantee ensures that its clients can hit deadlines and excel without micromanaging their SEO campaigns no matter what the company's size or volume of orders.