With so many ways to engage audiences with the brands through video marketing, no doubt that in the coming years, video will be the leading traffic generator on the Internet.

Atlanta, GA -- (SBWire) -- 02/05/2015 --The compelling influence videos can do to various audiences is what makes it a powerful marketing tool that most brands nowadays are beginning to get inclined to. It's not surprising that many marketers nowadays use videos on numerous Social Media sites to promote and leave consumers a lasting impression of the brand. And in less than thirty seconds without being overwhelmed by text, consumers were able to get the information needed through short and highly engaging video.

Since 2015 is the 'Year of Video Marketing', marketers will certainly create a number of strategies that will effectively reach their target niche. With the recent developments on several electronic devices, people were given the opportunity to create free and fun videos by using their smart phones. Yet, it's imperative to craft the video marketing plans carefully to maximize the reach. And uploading the video content on numerous sites should not be the end process of every strategy but the start of marketing the brand.

Just like any other marketing tools used in promoting brands, companies should think of a variety of campaigns that can be posted in multiple parts over a course of time. Strategizing a series of video campaign and its schedule of release will keep the brand fresh on the consumers' minds and in the circulation. And since most social media sites like Facebook and Instagram allows users to share videos on their page, short and concise video are the ideal video formats.

According to Videorank.guru, a company known for creating high quality search engine optimized videos for various marketing campaigns, it is imperative to craft a video that has the brand's color, message and audience in mind that is highly engaging and short. Videos in short format are proven to hold much audience attention than other lengthy videos since no one wants to watch that long. From the 4 billion YouTube users, 1/3 of it stops the loading of the video by the 30 second mark, so it is important to deliver the brand's message within the specified attention span.

Another way to engage the audience is by creating video tutorials that shares tips and advices that consumers can use in their daily lives. For many marketing experts, video tutorials were proven to give high conversions for it attracts viewers to try or purchase certain product after watching the video. Also, it makes the audience to come back for more and anticipate for the next video tutorial. Conversely, marketers can determine whether their video campaign a success or not through call to actions attached on the video which will direct viewers what to do next after watching it.

With so many ways to engage audiences with the brands through video marketing, no doubt that in the coming years, video will be the leading traffic generator on the Internet.

About Videorank.guru by Vitarank
Videorank.guru by Vitarank helps businesses dominate niche on YouTube by creating hundreds of optimized videos, one for each of the best longtail keywords. They spread the videos out across accounts that its customers own. Yes that's right, customers own the properties we Videorank.guru creates for its customers! The videos, the YouTube channels, everything will be turned over to the customers as soon as the order is completed.