Dallas, TX -- (SBWire) -- 10/06/2010 -- Slovenia is a mature food and drink market, with a well-developed mass grocery retail (MGR) infrastructure. As such, the longer-term returns on investment will remain subdued in potential, while the immediate operating environment will continue to suffer the fall-out of the economic crisis, both in terms of volumes and values, although the Slovenian consumer has not been as severely impacted as some of its emerging Europe peers. Generally speaking, high per capita incomes will continue to ensure some room for growth of premium goods, which will remain well-supported by concerted marketing and advertising campaigns. To this end, although major multinationals will largely sideline Slovenia, key regional players will continue to show interest in the market, both directly and through acquisitions.

Headline Industry Data

• 2010 per capita food consumption: -0.39%; forecast to 2014: +6.29%
• 2010 alcoholic drinks sales: -0.65%; forecast to 2014: +16.91%
• 2010 soft drinks sales: +1.09%; forecast to 2014: +11.01%
• 2010 mass grocery retail sales: +2.42%; forecast to 2014: +28.06%

Key Company Trends
Regional Consolidation in Food and Drinks – In July 2010, in what is poised to be one of emerging
Europe’s biggest food and drink deals of the past months, the Croatian functional food and drink producer and distributor Atlantic Grupa reached an agreement to acquire the Slovenian food company Droga Kolinska. The deal should significantly strengthen Atlantic’s competitive position in the Balkans and make it one of the region’s largest food and drink firms by annual sales (reportedly, of close to US$900mn, if the deal is closed). For its part, Droga’s flagging performance has the potential to be revitalised, especially as it manufactures a number of brand s– including Cockta and Grand Kafa – which generate over EUR10mn in annual sales.

Key Risks to Outlook
The Underperforming Economy – One of the fall-outs from the Greece’s financial crisis is an increased level of attention paid to other EU members’ finances. The Slovenian government has already cut its 2010 state expenditure by EUR500mn, which will – among other measures – be achieved through public sector wage cuts and restrictions on student employment. In addition to high unemployment rates, the situation provides little room for optimism in regards to consumer spending during the year, potentially dampening the forecast food and beverages volume and value growth. On a large scale, as a small and heavily tradeand investment-integrated economy with Western Europe, the performance in the Slovenian economy will remain hampered beyond 2010 by protracted weak demand from the eurozone, as well as by lower levels of marketing and investment ploughed into Slovenia by EU companies.

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