Astoria, NY -- (SBWire) -- 10/12/2010 -- Shorty after the new hot iTunes single release titled "It's Saturday" by Singer/Songwriter Mateo Medina, KutRoc Records knew the results would be great to see him in visual action dominating a music video. The request for dance track video was in demand by more than a thousand fans who joined Mateo's Facebook fan page from around the globe which continues to be on the rise daily.

Luis Medina, CEO of KutRoc Records hired a team of music video production experts to create that eye catching special effect quenching the wants of today's Pop culture. Auditions were held to secure some of Boston's top models and dancers that would give the video that spicy flavor and pizazz and the mission was well accomplished.

Since "It's Saturday" recently premiered on YouTube, new fans flocked from around the globe and exciting opportunities met the hunger, vision and drive of this young talented and dynamic recording artist.

Most recently, Fuse TV On-Demand Unsigned Artist Series selects Mateo Medina's "It's Saturday" music video to air in October and MFlix/Sprint TV also chose this music video to air on Sprint TV network and mobile phones.

This summer, Mateo earned some major buzz in celebrity magazines and music websites such as Celebrifi, Top 40 Charts, Topics at NPR, Audio Street, Lastfm and LondonPR news and numerous indie music blog sites who gave their thumbs up favoring his new music style. His first public performance at Boston GreenFest 2010 was applauded by thousands in attendance at this year's festival and since Mateo is up for grabs with upcoming interviews and major performances scheduled before year end.

When the initial project began, Mateo worked aggressively with a multi-platinum producer whose credits include everyone from Ice T to Sean "Diddy" Combs and Ludacris, and rising songwriter Jared Jones.

See why all the noise is being made about Pop/R&B Recording artist Mateo Medina and get ready to dance to his undeniable chart making track "It's Saturday."
http://www.youtube.com/watch?v=15zn1UapCow

Website: http://www.mateoworld.com/

Luis Medina, CEO
KutRoc Records
lmedina@kutroc.com

Monica Anders
PR Strategist
entertainmentpr.anders1@gmail.com