Oldham, Manchester -- (SBWire) -- 06/15/2015 --In recent months, there has been considerable attention upon the issue that many people may take up the smoking of e cigs having never smoked before, this potentially doing more harm than good. However, new research from Canada suggests otherwise – signifying that most of those taking up vaping have smoked before, and are using vaping as a safer alternative. Furthermore, of those who are taking up vaping, 90% of those who have not smoked before and actually start vaping opt for the nicotine-free option. It was according to Canada's key public opinion poll, The Forum Poll, that only about one tenth of over 2100 adult vapers had never smoked before talking up vaping. It is anticipated that these figures will be similar in the UK, thus with a significant proportion of vapers being those who have smoked before and are using vaping to give up.

In turn, these statistics could be seen to address the concerns of some that people are taking up vaping nicotine when they did not smoke originally. Figures like this imply that vaping is typically an alternative to smoking or largely used as a non-nicotine based activity for non-smokers. That this is likely to be similar in the UK is speculated by key e cig retailers, including iBreathe.

About IBreathe
IBreathe are a leading provider of e-cigs and vaping equipment, with a fully comprehensive website. They are also frequent commentators on industry news.

"We are passionate that e cigs can be used constructively to give up smoking," A spokesperson said "The statistics from Canada suggest that this is the case for a significant body of people already smoke and then begin to use e cigarettes as a way to stop, thus cutting down on tobacco harm.

In the UK, we know from retail experience and regularly talking to customers, that they are effectively cutting down on their use of tobacco cigarettes with the help of an e cig. We offer a variety of flavours and styles to make the process even easier, as well as non-nicotine options."

PR Contact:
iBreathe
Company name: iBreathe Ltd
Tel: 0161 652 3141
Website: http://www.i-breathe.co.uk
Contact person: Mahmud Ali
Email: info@i-breathe.co.uk
Address: Edelle Business Park
Unit 3, Quebec Street
Oldham
OL9 6QJ