Trawden, England -- (SBWire) -- 06/17/2015 --The world of lingerie has long been associated with impacting upon a women's self-image with previous polls placing the number between 70-85% of women who believe that it affects their confidence. Now, the world of the undergarment is being taken to a whole new level with it being used as a symbol of self-empowerment. Whilst previous marketing strategies for knickers were aimed at impressing men or the other extreme of simply being a cover for our intimate areas, now underwear is being used as a symbol of a new beauty standard. Over the last couple of weeks there has been a rise in plus-size women posting images of themselves in their underwear to defy the media stereotypes of women's bodies. Slim women have done the same in solidarity to express approval at all body types. And now, new campaigns have focused on an older demographic to model underwear with women in their 60's being recruited to model in their intimates.

The implications of this new movement is that more and more women are using lingerie as a way to feel empowered and beautiful. Defying stereotypes and creating new beauty standards as they do it, through a rampant social media movement which is encouraging women to be themselves and to be confident in their bodies, and especially in their underwear. It seems that the women's movement is quickly gathering pace and lingerie is playing a key role.

About My Knickers
My Knickers are a leading online retailer of underwear and lingerie for women of all shapes and sizes. They pride themselves on their diverse array of designs and fittings to cater to the needs of everyone, no matter their personality, needs or shape. They are also regular commentators on industry news, a spokesperson had this to say, 'We're ecstatic at this movement and it is something that we have seen building for a while. Our clients regularly comment on how confident lingerie makes them feel, and how they feel more body confident in beautiful designs and exotic shapes. This is why we cater to their needs and provide a wide variety of sensual designs. The more revealing the better! Some of our most popular pieces are see through or sheer, and we regularly receive feedback at how confident women feel in them as they go about their daily business or when they undress at the end of the day. We believe a lingerie provider should put the woman at the centre, focusing on how beautiful and attractive she feels. We make sure our clients and customers feel stunning after purchase.'

PR Contact:
My Knickers
Company name: My-Knickers
Tel: 07882135712
Website: http://www.my-knickers.com
Contact person: Rachael Connelly
Email: info@my-knickers.com
Address: 60 Hollin Hall
Trawden
BB8 8SS