Benoît Bergaentzlé, President of The Société Hippique of Mulhouse, Matthieu Touilliez, Director of Société Hippique de Mulhouse and Julien Di Giusto, owner of the advertising agency Mars Rouge based in Mulhouse today announced that the Société Hippique of Mulhouse has been approved for its own geographic top-level domain – .alsace – which will allow Alsacians and visitors to easily find local businesses, services and information online about The Société Hippique of Mulhouse.

Mulhouse, Alsace -- (SBWire) -- 09/14/2015 --New Unique .alsace Web Address for the Société Hippique of Mulhouse

The Société Hippique of Mulhouse is the first sport club in Alsace to used a geographic top-level domain by the Internet Corporation for Assigned Names and Numbers. "Having our own unique, top-level domain – www.shm.alsace – puts the Société Hippique of Mulhouse at the forefront of the digital landscape and creates new opportunities for our small businesses," said Benoît Bergaentzlé and Matthieu Touilliez.

"They'll now be able to identify themselves as connected to Alsace, one of the national's beautiful region." said Matthieu Touilliez.

An idea from Julien Di Giusto, owner of Mars Rouge in Mulhouse

"Small businesses benefit from a strong online presence, and the .alsace domain will give Alsace region's small businesses an extra boost by making them more accessible and allowing them to build off the Alsace brand," said Julien Di Giusto, from the advertising agency Mars Rouge in Mulhouse.

"If you're .alsace, you're authentic, the real deal. You're a part of the region Alsace" said also Julien Di Giusto.

The .alsace domain has been in the works for some time. In April 2013, the Region Alsace announced the approval of .alsace, a year after the Internet Corporation for Assigned Names and Numbers, or ICANN, began accepting applications for new generic top-level domains.

www.shm.alsace