AnyBusiness.com.au has published a new guide detailing the way businesses can increase the power and effectiveness of their advertising.

Melbourne, VIC -- (SBWire) -- 09/21/2015 --The old saying goes that you can't sell a secret. People need to know about an opportunity to take advantage of it. Much of 21st century business success hinges upon FOMO – the fear of missing out, and creating an advertising campaign strategy that can utilize this fear can be incredibly powerful. All too often, businesses miss out on the steps needed to create hype around a product, service, or even a business for sale. www.AnyBusiness.com.au is a website that helps people buy and sell businesses, and their popular blog has just been updated with a new guide about how to get the most from advertising.

The new editorial explains the double edged sword of new technology, which has made it easier for everyone to communicate to audiences and as such, has crowded the market with bad technique. In order to stay ahead, businesses must constantly evolve, and the guide provides information, advice and guidance on how to do just that.

A good website, social media presence, content marketing and an informative blog are the basics. Co-founder of Any Business Australia, Bill Tamvakologos, explains in the editorial how to go beyond those to amplify the power of results. His recommendations include consistency across platforms, creating a narrative across touch points that rewards users for engagement. This same strategy is used by Any Business Australia in their own advertising.

Mr Tamvakologos explained, ''There are so many channels available to a business now. One thing that AnyBusiness.com.au does is give customers who advertise with us the ability to advertise a business through a range of different mediums which, with society's increasing need to be able to share information easily, is becoming really important. We do this on behalf of businesses all the time, but the same practices we use to sell businesses can be used by businesses to sell their products and services to greater effect, which is why we're sharing our knowledge on the blog.''

About Any Business Australia
Any Business Australia is a dedicated business broking site, run by specialists from the business broking field. They specialize in helping people to both buy and sell businesses in key territories across the country, including Melbourne, Sydney, Brisbane, Adelaide, Perth, Hobart and Canberra. The site is frequently updated with the latest businesses for sale across a huge array of industries.

For more information please visit: https://www.anybusiness.com.au/