Hertford, England -- (SBWire) -- 09/23/2015 --Latest research has revealed the number of overseas visitors searching for hotel stays in the UK has increased, leading to increased pressures on owners to integrate efficient booking software technology to keep up with demand.

The figures, released by Expedia, highlights a 35% increase in USA travellers looking to book UK hotels, whilst Germany showed an increase of around 20% and emerging markets such as South Korea, Brazil and China present strong interest in booking UK hotels during August.

According to Expedia, American travellers spent £46 more per night on their room on average than domestic travellers and Brazilians spent £36 more per night on average. American travellers also stayed almost a day longer in their UK hotel than the domestic traveller – 2.5 days compared with 1.6 days.

And when it came to the booking window, Germans booked furthest in advance – 70 days ahead of their stay – and Americans almost 50 days ahead of their stay. The British domestic traveller booked only 26 days in advance.

Says Luis de Souza, CEO of NFS Technology Group: "The Expedia results are very encouraging for UK hotels in Summer 2015 from staycations and overseas travellers. It's also encouraging to see emerging traveller markets combining with more established ones to give solid, year-on-year growth in interest.

"It is up to hotel owners to ensure they are fully prepared to maximize the opportunity and make better rate decisions through dynamic yield management. Latest booking room software such as roomMaster is proven to make a difference and enable a great guest experience, from right booking stages, through to experiencing facilities and leaving a review of their stay."

About roomMaster
roomMaster from NFS is a fully integrated property management software for hotels from ten to more than 1,000 rooms. It easily and seamlessly handles reservations, sales ledger, point of sale, gift cards, sales and marketing functionality and the ability to make better rate decisions through dynamic yield management.

Linking to leading channel manager Navarino/SynXis, roomMaster enables automatic updates to GDS's and leading booking sites such as Expedia, Wotif, Booking.com and Agoda.

For maximum efficiency, reservations from booking sites and from the hotels own website are automatically captured by Navarino/SynXis and imported directly into the hotels' roomMaster reservation system, eliminating the need to manually re-key reservation emails and faxes.

For more information on roomMaster or further details on NFS Technology Group, you can visit their website.

PR Contact:
RoomMaster
Company name: NFS Hospitality
Tel: 0844 335 6898
Website: www.roommasterpms.co.uk
Contact person: Peter Carter
Email: info@roommasterpms.co.uk
Address: NFS House, 12 Harforde Court
John Tate Road, Foxholes Business Park
Hertford
SG13 7NW