Hertford, England -- (SBWire) -- 11/05/2015 --International hotel software provider, NFS is urging hoteliers to take a more proactive approach to encouraging guests to book directly online, following latest statistics that show one in three people are worried about online travel agency booking cheats.

The new report* suggests that some 2.5 million bookings a year have been affected by deceptive practices through rogue third-party online travel agency (OTA) affiliates who pose as direct hotel booking sites.

Six percent of consumers who have booked hotels online had the experience of thinking they were booking directly with a hotel, but found out instead that they were booking with an online hotel booking site posing as the direct site.

Says Luis de Souza, CEO of NFS Technology Group: "Consumers deserve transparency in knowing exactly who they are booking with, and these findings clearly show that online hotel booking scams have eroded consumer confidence among third-party vendors.

"It's a great time for hotels to step up and show they can offer the sweeter deals online, and ensure consumers can eliminate headaches, hassles and concerns. When dealing directly with the hotel, consumers can rest easy knowing they have direct access to those who can accommodate their exact requirements."

For hoteliers looking to make an impact online, yet concerned regarding the cost and complexity of integrating room booking management systems, NFS offers roomMaster as an affordable fully integrated property management software for hotels from ten to more than 1,000 rooms.

roomMaster easily and seamlessly handles reservations, sales ledger, point of sale, gift cards, sales and marketing functionality and the ability to make better rate decisions through dynamic yield management.

Luis concludes: "The advantage of roomMaster for hoteliers is it offers a complete solution to manage all hotel departments. Simple to integrate and affordable, it means that hoteliers can concentrate on delivering a great experience to guests both online and at hotel level, and potential guests can feel safe in the knowledge that they are getting the best rates to suit their needs by booking direct."

For more information on roomMaster or further details on NFS Technology Group, please visit roommasterpms.co.uk

PR Contact:
RoomMaster
Company name: NFS Hospitality
Tel: 0844 335 6898
Website: www.roommasterpms.co.uk
Contact person: Peter Carter
Email: info@roommasterpms.co.uk
Address: NFS House, 15 Harforde Court
John Tate Road, Foxholes Business Park
Hertford
SG13 7NW