Media, PA -- (SBWire) -- 11/18/2015 --Radio is on the upswing, and in no arena more so than sports. Sports radio has always had a traditionally strong base of listeners, in large part because it's the most convenient way to know what's going on during a game at every moment, no matter where the listener is located – whether in the car, grocery store or even through headphones at an entirely different event. Accordingly, radio ads can have lucrative results on sports-oriented channels or during relevant shows, and the Radio Agency, specialists in radio advertising for over 20 years, has recently published a how-to guide regarding the best ways to approach this powerful advertising opportunity.

To get the most out of sports advertising, writes Mark Lipsky, founder and CEO of the Radio Agency, there's a critical list of dos and don'ts to follow to maximize sports radio advertising potential – including ten especially pertinent rules, of which can be found on the Radio Agency's blog. For one, advertisers looking specifically to reach men would do well to take advantage of this forum; most sports radio stations measure an average of 75%-95% male audiences, meaning little purchased air time goes to waste on the wrong ears. Utilizing the powerful influence of sports radio hosts is another key tool outlined by the Radio Agency; having these recognizable figures pitch a service or product adds immensely to the trust factor.

The Radio Agency also pulls from its decades of experience to recommend advertisers take other important steps when advertising on radio, such as avoid direct response ads during play-by-play programming (few will respond mid-game) and staying local by leveraging the marketing power of hometown heroes.

To learn more about radio advertising from an agency that concentrates its efforts exclusively on the medium, or to read the full blog post about advertising on sports radio, visit http://www.radiodirect.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by e-mail at contact@theradioagency.com.

For more information, please visit http://www.radiodirect.com