Colne, England -- (SBWire) -- 12/21/2015 --The hashtag #badassundies, in relation to underwear, has recently been trending on social media sites, established by a woman who wanted to promote attention towards better body confidence. This woman was Mel Rymill, a new mother who was frustrated following a visit to the gym when her personal trainer made her feel that her body was not desirable in its current, post-baby form. In response, Rymill took to the internet, sharing a picture of herself in her everyday underwear to show that women deserve to feel confident in their bodies whatever their size – accompanied by the hashtag #badassundies.

Although Ms Rymill is based in Australia, the hashtag quickly became noticeable internationally. A number of women responded with images of their own natural bodies and underwear – emphasizing that they deserved to feel sexy every day. The promoting of positive body confidence in this way is growing more popular, especially through twitter which allows for the quick and powerful sharing of images.

Quick to respond to the trend was industry expert and body-confidence-loving Lux Lingerie. They are providers of a range of undergarments including bras, kickers and chemises suitable for a range of sizes. A spokesperson had this to say:

"The trending hashtag shows that there is a clear and important point raised – women deserve to feel confident in their everyday underwear, whatever their size. That's why at Lux Lingerie we offer a wide range of designs and fittings, from lovely lace to casual options, so people can opt for whatever they feel most comfortable in. This matters to us greatly."

About Lux Lingerie
Lux Lingerie is a prime provider of a range of underwear and accessories – including bras, knickers, chemises and nightwear. For more information you can visit their website: http://www.luxlingerie.co.uk/

PR Contact
Company name: Lux Lingerie
Tel: 01282 338461
Website: http://www.luxlingerie.co.uk/
Contact person: Hannah Connelly
Email: hello@luxlingerie.co.uk
Address: 7 Gladstone Terrace, Trawden