Zhuhai, Guangdong -- (SBWire) -- 12/22/2015 --Hong Kong Baptist University United International College (UIC) has now established a forth division to its academic programs.

The Senate of Hong Kong Baptist University has duly approved the establishment of the "Division of Culture and Creativity (DCC)" at its 1st meeting. In addition to the transfer of three existing programmes (i.e. "BA (Hons) in Cinema and Television"; "BBA (Hons) in Culture, Creativity and Management"; and "Minor in Music") to the new Division, DCC is in preparation for the provision of "BCom (Hons) in Media Arts and Design" for the 2016 to 2017 academic year. Music and arts are indispensable elements for a coherent liberal arts curriculum that aims to cultivate a knowledgeable, informed and literate person. The establishment of DCC enables students to pursue artistic expressions and creative explorations in a structured setting through its comprehensive, transformative and multidisciplinary approach to the studies of culture, media, design and creative industries.

UIC is now searching globally for the Dean of the Division of Culture and Creativity (DCC). Meanwhile, Prof. Chih-Yung Aaron CHIU has been appointed as the Interim Dean of DCC with immediate effect until its newly-appointed Dean assumes office.

Prof. Chiu is a Professor of Cinema and Television and the Programme Director-designate of Media Arts and Design at UIC. He received his PhD from the School of Interdisciplinary Arts at Ohio University in USA, with a double major in visual arts (painting, sculpture and architecture) and film studies (film aesthetics, theory and criticism) as well as a minor in aesthetics (phenomenology). Prof. Chiu is the inspector of Digital Art Foundation Taipei and the Director-general of Taiwan Art and Technology Association. Currently, he is also the curatorial board member of the 10th Digital Art Festival Taipei and the curator of 2015-16 Taiwan Digital Art Festival - Trend. In the past few years, Prof. Chiu has participated in many curatorial works including the 7th, 8th and 9th Digital Art Festivals, the 4th Digital Performing Art Festival, and also many international exhibitions worldwide including Hong Kong, Boston and Madrid.

Prof. Chiu is also a prolific writer. His articles titled "On the Embodied Aesthetics of Digital Arts" (2007) and "Inter/face: A Reconsideration of Myth of Transparency" (2008) have been nominated by Digital Art Awards Taipei. His most recent publication titled "Significant Discourse and Local Practice: New Media Art in Taiwan's Context" (2012) has become one of the most important texts in New Media Art in Taiwan's academia.

About UIC
Co-founded by Beijing Normal University and Hong Kong Baptist University in 2005, United International College is the first full-scale cooperation in higher education between Mainland China and Hong Kong in addition to being the first approved liberal arts college in Mainland China. The Ministry of Education with full backing from local authorities endorsed UIC's charter and urged its mission to build a new model for liberal education within Mainland China as well as nurturing talented future graduates with international perspectives.

Media Contact:
United International College
Address: 28 Jinfeng Road, Tangjiawan, Zhuhai, Guangdong, China, 519085
Email: enquiry@uic.edu.hk
Phone: 0086 756 3620000
Website: http://uic.edu.hk/en