While education and determination are essential to becoming a success, learning to become a successful leader in the business place could be the key.

New York, NY -- (SBWire) -- 11/30/2010 -- The Youth Entrepreneurship Survey 2010, a Harris Interactive online poll conducted on for the Ewing Marion Kauffman Foundation, revealed that 40 percent of youth show a great interest in becoming an entrepreneur. A number of those surveyed believed hard work can make them successful in an entrepreneurial or nonprofit venture.

While education and determination are essential to becoming a success, learning to become a successful leader in the business place could be the key.

Brad Szollose; co-founder of the first Dot-Com agency, explains in his recently released book Liquid Leadership how it is time for Corporate America to step into the 21st century of Management - Gone is the old model of top-down hierarchy. A competitive landscape that is now global, a glut of information, a bumpy economy and a workforce that is young – and a little bratty – is forcing companies to rethink their approach to management.

Brad speaks from 30 years of entrepreneurial and board room experience when he discusses how to integrate a diverse set of people into creative, cooperative, productive teams. The book, which was released on October 10, 2010, gives managers the tools they need to nurture and lead a vastly heterogeneous workforce—from the Gen Y freelancer to the Baby Boomer in the corner office.

Liquid Leadership will be available in hardback (ISBN 978-1-60264-516-5) on www.bloomingtwig.com, www.amazon.com, or www.barnesandnoble.com. More information can be found at the author’s web site www.liquidleadership.com.

To schedule an interview with Brad Szollose, contact Pamela Pelletier at pamela@bloomingtwig.com.

Press materials and review copies are available upon request.

About Brad Szollose
Brad has over 30 years of entrepreneurial experience yet is no stranger to the Boardroom - during the Dot Com Era of the early 90's, Brad co-founded K2 Design, Inc. which later raised over $7 million through private placement and an IPO. As a C-Suite Executive, Brad applied his unique management style to a young, tech-savvy Generation X & Y Workforce producing great results. Brad’s management model won K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Among Employees. Visit http://www.bradszollose.com for more information.