Burnley, Lancashire -- (SBWire) -- 03/22/2016 --Recent reports have drawn attention to the news that Google, the prominent search engine, annually changes its search algorithm at least 600 times. These often take the form minor modifications, but sometimes they take the form of major updates, often named – such as the recent 'Hummingbird' – which affects search results and rankings in a number of ways. This means that businesses wanting to perform well and rank highly in the search engines need to have an online optimisation in place capable of evolving just as the search engine does. Fortunately, a number of digital marketing companies are responding to help other businesses here through the form of up-to-date Search Engine Optimisation (SEO) techniques; with Ranking Solutions being a prominent example.

The emphasis on how often Google adapts its algorithms emphasizes the importance of businesses having a constantly updated internet presence, in order to remain relevant. Techniques are required which help to sustain online presence in the long-term; and thus may incorporate features such as social media, blogs and press releases.

Keen to comment on how businesses can still benefit in line with Google changes and use algorithm updates to their advantage were Ranking Solutions. They are experts in the field and a spokesperson had this to say:

"Major search engines such as Google are clearly changing all the time, which means that there isn't a set strategy in place in order to make a business stand out. What matters in a digital environment like this is to take on a flexible and adaptable SEO approach so sites can continue to rank high; something we take pride in providing."

About Ranking Solutions
Ranking Solutions is a digital marketing agency based in the North of England but working with clients across the country. They offer a range of services including SEO, PPC and social media. For more information you can visit their website: https://www.rankingsolutions.com/

PR Contact
Company name: Ranking Solutions Ltd
Tel: 01282 452096
Website: http://www.rankingsolutions.com/
Contact person: Gareth Owen
Email: Gareth@rankingsolutions.co.uk
Address: 7 Kestrel Court,Bridgewater Close,Hapton, Burnley,BB11 5NA