Hong Kong -- (SBWire) -- 12/17/2010 -- Mobile marketing, media and entrainment, mobile information services, mobile commerce, off-portal content providing are becoming the core of the mobile business success story. Numerous applications in many business areas have been designed to reach wide mobile audience by SMS. According industry players the 2010 and years to come are bringing the call for shaping the business models using the SMS channel in more ways than one. Content, application and brand providers, SMS aggregators and SMS services providers are facing the challenges of exercising viable business models able to trade mass volumes of SMS traffic, real-time delivery, collection, reporting, billing and all other operations making their business more valuable.

This report addresses many questions raised around the SMS aggregators as service intermediaries and penultimate link in the enterprise SMS chain, and brings to the reader concise information from both a business and technical perspective. The report also evaluates the present enterprise messaging business model, revenue model, strengths and issues and desired changes for further success in the business. It also provides reliable survey from in-depth analysis of the mobile text messaging market, current players and opportunities for SMS wholesalers, content and application vendors and service providers.

Key Findings:
Revenue share models vary largely around the world
Keywords: YouTube, GoogleTV, Google Music, Google Voice, Droid operating system
Google Docs, Google Groups, Google, Apple, Microsoft, Netflix, Facebook, Yahoo!, Yahoo
Overview:

Everything broadband was supposed to do in 1999 terms (per endless, mind-numbing trade show panel discussions) seems to be offered by Google today including a range of video products, an emerging cloud computing music service, free VoIP, mobility and location based services and a suite of collaboration platforms.

In this report, we explore the notion that Google is not just driving broadband but rather Google is Broadband. With a continual stream of innovation, acquisitions, and new applications, it is not a stretch to say that Google (and its competitors) is a big reason for the push for ever increasing bandwidth in both the fixed and mobile domain.

Audience:
Anyone seeking insights into Google and their competitors
Anyone wanting to understand the forces driving adoption of broadband

Google IS Broadband
http://www.marketsensus.com/-google%C3%82%C2%A0is%C3%82%C2%A0broadband-p-100873.html

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