Global Text Analytics Market (Deployment Model, Application, End User and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Deerfield Beach, FL -- (SBWire) -- 06/28/2016 --Text analytics is an emerging technology that is popular amongst various industries such as FMCG, BFSI, Telecom, Healthcare, etc. Text analytics software equip the companies to understand their customers better, and help them determine customers' demands, purchasing patterns, etc., by analyzing the data generated from various sources. The growing popularity of text analytics technology is attributed to the rising acceptance of social media platforms and growing inclination towards cloud technology for data storage. There is a growing tendency among companies to adopt cloud technology to understand the inherent dynamics of the market. The ability to curb fraud, manage risk, plan effective marketing campaigns, etc. are some of the major factors driving the global text analytics applications segment. As substantial data is generated through different sources, the adoption of cloud technology empowers companies to analyze the data and forecast profitable outcomes of the same. The ability of text analytics to analyze data in real time has influenced its adoption in various businesses; therefore, text analysis is gaining prominence as a futuristic technology that could redefine business processes. Additionally, emerging economies provide huge potential for the expansion of the text analytics market in the Asia-Pacific region.

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The ability of text analytics to extract meaningful information from unstructured data would benefit companies in gaining business intelligence, comprehending market dynamics and gaining significant insight into the competitive landscape of the market. The top players in the market are adopting acquisition, product launch, partnerships and collaborations as strategies to expand their geographic reach, strengthen product lines and to improve their services. Companies such as SAS Incorporation, Clarabridge and many other top market players are adopting product launch and partnership as their developmental strategy to remain competitive in the market. For instance, in April 2014, Clarabridge, a leader of text analytic products, acquired Market Metrix, a leading Enterprise Feedback Management platform, to expand its analytics offerings with a robust platform. The combined solution would help in analysing the data efficiently.

The global market is segmented based on deployment models, applications, end users and geography. Cloud based and on-premise are two deployment models on which text analytics software would be deployed. The applications market is further classified based on competitive intelligence, fraud detections, predictive analytics, etc. in major financial and telecommunication sectors. Industries such as retail, banking and financial services and insurance (BFSI), government, telecom sector, Fast moving consumer goods (FMCG), healthcare and pharmaceuticals use text analytics software to analyze consumer behaviors. Further, study of text analytics market is conducted across various regions, viz. North America, Europe, Asia Pacific and LAMEA.

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Table Of Content Of Text Analytics Market:

CHAPTER 1 INTRODUCTION
1.1 Report Description
1.2 Key Benefits
1.3 Key Segments

CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective and Executive summary
2.2 Market Beyond: what to expect by 2025
2.2.1 Moderate growth plot
2.2.2 Rapid growth plot
2.2.3 Diminishing growth plot

CHAPTER 3 MARKET OVERVIEW
3.1 Definition and Scope
3.2 Big Data Analytics
3.2.1 Predictive Analytics
3.2.2 Text Clustering
3.2.2.1 Benefits of Text clustering
3.3 Key Findings
3.3.1 Top Factors Impacting Global Text Analytics Market
3.3.2 Top Investment Pockets
3.3.3 Top Wining Strategies
3.4 Porters Five Force Analysis
3.4.1 Differentiated product leads to high bargaining power of suppliers
3.4.2 High cost of switching leads to low bargaining power of buyer
3.4.3 High switching costs lowers the threat of substitute
3.4.4 Well known brands of suppliers reduce the threat of new entrants in the industry
3.4.5 Limited number of suppliers and brand loyalty amongst buyers lead to moderate competitive rivalry in the market.
3.5 Key Technology Trends
3.5.1 Analysis becomes pervasive
3.5.2 Text analytics is been adopted on mobile devices
3.5.3 Analyzing structured and unstructured data together is being popular in the market
3.5.4 Cloud is the most popular technology for text analytics
3.6 Value chain analysis

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