Cherry Hill, NJ -- (SBWire) -- 06/21/2016 --Sandy Smith, president of prolific book marketing agency Smith Publicity, was recently invited to join the hosts of the popular Literary Lunch podcast and share her thoughts on book publicity strategies. "The Literary Lunch" is hosted by Laura Rothschild and Sandra O'Donnell, Ph.D., both of whom are literary agents and the co-founders of RO Literary Agency.

With new episodes regularly, "The Literary Lunch" features information on book promotion and publicity, and invites industry insiders to share their insights. As president of Smith Publicity, Sandy Smith has a bird's eye view of the most prolific book marketing agency in the industry. Since 1997, Smith Publicity has found innovative means for generating sales interest in fiction and non-fiction works of any genre. The agency has also been instrumental in changing the self-publishing landscape in the past two decades.

On this latest episode of "The Literary Lunch," O'Donnell and Rothschild asked Smith to offer her advice on when writers should consider hiring a publicist and what they can do before, during and after the publication of a work to ensure its success. Smith also explained the importance that social media platforms and user-generated review sites hold for writers who wish to promote their work.

Writers, agents and any other publishing professionals curious to hear a fresh take from one of the industry's veterans can hear the entire episode by visiting the podcast on Soundcloud. To get in touch with Smith Publicity about their marketing services, those interested can call them at 856-489-8654, visit them online at http://www.smithpublicity.com or follow them on Twitter as @smithpublicity.

About Smith Publicity, Inc.
Since 1997, Smith Publicity has secured media exposure and generated interest and sales for thousands of books authored by a diverse array of clients. Comprehensive, innovative publicity campaigns, customized strategies and a well-known commitment to client service have helped the firm become the most prolific book publicity agency in the industry. Self-published as well as traditionally-published authors working in every genre can trust Smith Publicity, Inc. for their marketing success. To learn more, visit http://www.smithpublicity.com or call 856-489-8654, ext. 306.