New York, NY -- (SBWire) -- 06/24/2016 --In today's society, the term "anti-aging" is used freely and widely to describe beauty products that claim to arrest or even reverse the signs of aging. But should beauty companies be adapting their messaging to changing consumer attitudes?

Key Findings

– Globally, skincare is the category with the most developed anti-aging products sector. In 2015, this sector was worth $15,663.38m. Asia Pacific stands out as being the largest and, arguably, most developed region for anti-aging skincare, larger than the Americas and Europe combined.

– Loss of consumer trust should be addressed with a more positive approach focusing on the use of beauty products to boost self-esteem and to achieve healthy-looking skin through sun protection and good nutrition. Companies need to provide consumers with the means to evaluate whether the products they use actually work.

– At a recent in-cosmetics conference, Antoinette van den Berg, founder of Future Touch, declared that "old" will be "cool" in the future. How the beauty industry interprets this will be of key importance to the future success of the category.

Make Quick Enquiry: Redefining Anti-Aging Marketing Strategies for the Beauty Industry

Synopsis
"Redefining Anti-Aging Marketing Strategies for the Beauty Industry" sets out to explore how anti-aging terminology is utilized primarily within the skincare sector and its migration into body care, haircare, and make-up. Data from Canadean's 2014 and 2015 global surveys will help shed light on consumers' knowledge of and attitudes towards anti-aging claims, while highlighting the importance of ingredients, whether "natural" or science-led, in brand choice.

Key takeaways from this report will include:
– How attitudes towards anti-aging claims vary by region.
– The beauty claims that resonate most with consumers.
– How brands can better target older consumers, who are currently under-represented within the beauty industry.
– Alternative ways to market "anti-aging" products.

Reasons To Buy
– Identify the beauty claims that resonate most with consumers.
– Assess alternative ways to market "anti-aging" products.
– Assess how consumer attitudes towards anti-aging vary by region and age.
– Examine products that use more credible claims, as an innovative way to appeal to consumer demand.
– Study the companies involved in this innovation.

Ask Your Query here: Redefining Anti-Aging Marketing Strategies for the Beauty Industry

4 Capacity, Production and Revenue Analysis of Baby Oral Hygiene by Regions, Types and Manufacturers
4.1 Global Capacity, Production and Revenue of Baby Oral Hygiene by Regions 2011-2016
4.2 Global and Major Regions Capacity, Production, Revenue and Growth Rate of Baby Oral Hygiene 2011-2016
4.3 Global Capacity, Production and Revenue of Baby Oral Hygiene by Types 2011-2016
4.4 Global Capacity, Production and Revenue of Baby Oral Hygiene by Manufacturers 2011-2016
5 Price, Cost, Gross and Gross Margin Analysis of Baby Oral Hygiene by Regions, Types and Manufacturers
5.1 Price, Cost, Gross and Gross Margin Analysis of Baby Oral Hygiene by Regions 2011-2016
5.2 Price, Cost, Gross and Gross Margin Analysis of Baby Oral Hygiene by Types 2011-2016
5.3 Price, Cost, Gross and Gross Margin Analysis of Baby Oral Hygiene by Manufacturers 2011-2016
6 Consumption Volume, Consumption Value and Sale Price Analysis of Baby Oral Hygiene by Regions, Types and Applications
6.1 Global Consumption Volume and Consumption Value of Baby Oral Hygiene by Regions 2011-2016
6.2 Global and Major Regions Consumption Volume, Consumption Value and Growth Rate of Baby Oral Hygiene 2011-2016
6.3 Global Consumption Volume and Consumption Value of Baby Oral Hygiene by Types 2011-2016
6.4 Global Consumption Volume and Consumption Value of Baby Oral Hygiene by Applications 2011-2016
6.5 Sale Price of Baby Oral Hygiene by Regions 2011-2016
6.6 Sale Price of Baby Oral Hygiene by Types 2011-2016
6.7 Sale Price of Baby Oral Hygiene by Applications 2011-2016
6.8 Market Share Analysis of Baby Oral Hygiene by Different Sale Price Levels

7 Supply, Import, Export and Consumption Analysis of Baby Oral Hygiene

7.1 Supply, Consumption and Gap of Baby Oral Hygiene 2011-2016

7.2 Global Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Baby Oral Hygiene 2011-2016

7.3 USA Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Baby Oral Hygiene 2011-2016

7.4 EU Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Baby Oral Hygiene 2011-2016

7.5 China Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Baby Oral Hygiene 2011-2016

7.6 Japan Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Baby Oral Hygiene 2011-2016

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