The latest King Athletic product to take Amazon by storm is the Ab Roller, a robust ab wheel machine that helps improve stability and core strength in professional athletes.

Ontario, CA -- (SBWire) -- 07/07/2016 --King Athletic has recently launched its latest ab-targeting exercise machine, the Ab Roller. The new ab carving and core-strengthening workout tool generates more muscle activity than regular crunches, and helps athletes and amateurs alike achieve balanced strengthening of the entire core.

A strong core improves balance and stability whether one is stationary or moving. This is especially beneficial for athletes performing technical moves that requires them to switch positions or exert force quickly and with great precision.

The Ab Roller by King Athletic features a metal, sturdy shaft capable of withstanding heavy and repetitive use without falling apart during strenuous or fast rollouts. Its dual wheel system features a traction tread for added control during rollouts, making it easier for the user to engage spine muscles, the obliques and the main abdominal muscles. As a result, the user is forced to use their lower back muscles during ab wheel rollouts in order to counteract the force of gravity as the ab roller moves away from one's body.

During that challenging movement, the athlete has to resist the urge to arch their back and instead keep their spine steady and engaged at an optimal, straight position so as to perform the rollout correctly. This is what essentially strengthens and shapes up the lower back muscles and abdominal ones.

With a stronger core, daily activities like standing or walking, and physical tasks like cleaning or gardening, can be performed with less exertion and more ease. A strong core offers the stability and flexibility to perform many activities correctly and effortlessly.
With a stronger core, slouching becomes harder too. During an ab wheel rollout, the spine is elongated and the side muscles engaged in the movement. With repetition, these muscles become stronger, and become capable of supporting one's spine better.

As a result, lower back pain due to non-injury related reasons is alleviated as weight is no longer burdening a single spot on one's lower back. Instead, it is evenly spread out and supported by the entire body.

The King Athletic Ab Roller helps improve stability and strengthens the core, helping people carry out daily activities with ease, minimizing back pain, and helping athletes optimize their athletic performance through better coordination, muscle flexibility and mobility, and improved stability.

The King Athletic Ab Roller can be purchased on Amazon and on the King Athletic online store.

About King Athletic
King Athletic is a design oriented and innovation focused company, constantly seeking to help athletes of all skill levels reach their peak performance. King Athletic strives to be a leader in the sporting goods and accessories industry (specializing in Jump Ropes) with a brand built on a love and passion for sports and athleticism.

Contact:
Benjamin Davies
302-409-0925
info@kingathletic.com
http://www.kingathletic.com